So Brussels have really done it. Now they’re proposing to ban all off-shelf promotions, unless – and here’s the rub – there’s also an A1-size poster, using large-point type for legibility, that highlights all the potential disadvantages of using the product in question. Apparently manufacturers will be required to list all categories of consumer complaints received within the past three years, and show an addressed Google Street View photograph of the homes of the Marketing Director and agency Account Director, should consumers wish to take up matters in person with them. You’d have to be suffering from some kind of temporary madness to think about an off-shelf feature under these circumstances. So – a floor display? Messed up before noon, I’d say (5,5,3).
