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Devil's Advocate

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Since we took our littl'un to see Oliver on Tuesday night the tune I've just alluded to in the title has been going round (and round... and round...) inside my head, as it was whilst I was both involved in the final judging for the ISP Awards, and at the next day's Board Meeting. Soon I was mentally re-writing the lyrics - during the new-member recruitment part of the discussion - to come up with a ditty along the lines of 'Part of the ISP...' Of course, what most of us who are too deeply committed to the gang to easily see its flaws try to tell ourselves, is that everyone these days is involved in sales promotion, and therefore everybody should be joining the ISP... or else Bill Sykes will be round with his highly targeted guided missile of a dog, Bullseye, to get yer. I have no doubt that this view has much merit - there are major organisations out there who really should sign up, and who would benefit from the insider knowledge, collective training (I shan't say in pickpocketing passers-by) and legal protection that the 'organisation' affords. So, why don't they? Well - if I knew the simple, Eureka-type answer to this, I would have piped up 'Moore' at the Board Meeting. What I would say is that - while progress is certainly being made behind the scenes - the views of interested onlookers will be much appreciated.... answers on a postcard, please, to the ISP, where all entries will be fairly judged.

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Devil's Advocate
Ian Moore, founder and Creative Director of award-winning agency Blue-Chip Marketing, and author of Does Your Marketing Sell? is the sector's Devil's Advocate.
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Ian Moore

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Member since: 03 Jun 2008

Last login: 20 Nov 2009

Total Posts: 129

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