I've referred in earlier posts to the terrible temptation that copywriters meet around every urban corner (I'm talking about the almost irresistible urge to fill in the missing 'i' in 'To let' signs, that kind of thing), and there's an absolute whopper right now just asking for it... topical, too, what with the 'bankers' who presided over the mass destruction of shareholder value shedding their crocodile tears on tv today for all to disbelieve. Yes... if you fly in to Edinburgh you can't help but notice what must be the nation's biggest poster site covering the entire face of the multi-storey, adorned with a rather dull image that I can't recall and the headline that I can... 'Make it happen.' Of course, you'll probably recognise it's an ad for RBS... hard to believe either that nobody has thought to change it, or - even more amazing - that some ruined shareholder (is that ex-shareholder?) hasn't scaled the side of the building and added in the missing letters with a spraygun ('s' and 'h' would by my guess). Still, it's already close enough that I'm sure the majority of passengers make the automatic connection (rather like when I say 'Beanz Meanz'... you hear the next word in your head). S**t happens. Probably a tighter headline.
