While I have to sympathise with Pret a Manger having become victims to the latest internet coupon hoax, I also had to smile that the media were ascribing the dirty work to an industry outsider on the grounds that the fake voucher contained a typo. Come off it - what planet are they on? I run whole training sessions lasting for hours with endless examples of typos, mis-speelings and grammatical errors as the subject matter. Our industry is jumping with them (for reasons that we all know). Far from proving this was the work of some mischievous schoolboy, if you ask me the presence of the typo is concrete evidence that a marketer had a hand in it.
