I'm sure you noticed the logo on Scotland jerseys and prominently displayed around Murrayfield's stands this weekend (well, you probably didn't... fair enough)... it was just one word, Murray. Now, the last few weeks I've been banging on about free advertising (and suggesting that, in order to take advantage, firms launch brands called Satnaq, Solace, and Quantum. Somewhat tongue-in-cheek, I admit, but some of these names are already trading). Here was another example, indeed a not insubstantial chunk of marketing expenditure doing the job for, well.... for whom? Having lived in Edinburgh for many years, when I see an ad for 'Murray' I automatically assume it's for the long-established and successful multi-outlet car dealership group, the Murray Motor Co. Well done to them, I thought, for getting behind Scotland. Excellent targeting too, given the rugby audience and the fact that they hold franchises for a number of the more prestigious marques. It was only when browsing the net after the game that I realised it wasn't them. Nope. Instead it was David Murray's (of Rangers renown) Murray International Metals. Except the logos all just said Murray. It does amaze me that things like this slip under the radar. It shouldn't, because I see it time and again. Ah well, any CTN owners reading this - get ready for a run on Murray Mints first thing Sunday morning.
