If you collapsed with mirth when the laugh-a-minute Daniel Craig was invited by the laugh-a-minute Jonathan Ross to come up with titles for the next Bond movie, it may have struck you that here was a missed product placement opportunity. I mean, right now two of the most heavily promoted brands in the world must be that mysterious couple, Solace and Quantum. Paid-for and free, they're getting wall-to-wall, floor-to-ceiling 24/7 coverage. And who benefits? Well, I imagine, firms like Quantum Sports Cars of Devon, or maybe the eponymous recruitment consultancy based up in sunny Edinburgh. Then there's the oxymoronic 'Pub Church' named Solace (yes, Pub Church... it could only be in Cardiff)... or perhaps Solace Podiatry over in Belfast. They must be coining it in. Unimagined levels of publicity and no danger of being confused with Mr Fleming's intended Quantum and Solace - not likely... not when the average shopper's reading age is 11. I'm sure mine's a year or two above that, but I confess I'm challenged to come up with a snappy explanation for either word. Stick them together and you've got a phrase to confound all but the Mensa members in our midst. I'm only surprised more enterprising firms aren't jumping on the bondwagon (sic) and launching a welter of Solace SKUs and quirky Quantum soundalikes. Which brings me back to the title of the next movie. They've no doubt already sold off all the best spots in the screenplay to the big bidders, but surely the most prized position in the 'Bond Street' shop window is name of the movie... hence my initial idea - a poor effort, I agree, inspired entirely by it being a description of what I was doing at the time I started writing this post. But all suggestions welcome, and maybe we can forward the good ones to United Artists and ask for a cut, should the winning deal be struck.