Like most people glued to coverage from Beijing, I have no time for the kids, work or even to blog right now, but I must take a moment to draw attention to Powerade's 'serendipity' in tying up with Team GB for their current promotion. What did they know that the establishment was doing its best to keep under wraps? "Shh... we've got a winner on our hands here"? Just by dint of reflected glory from all that British-won bling the brand is surely bound to prosper, and can win all manner of awards simply because it made the right pick (look at the Da Vinci Code promotions - nothing to write home about, but they struck a chord in all quarters, which is often all that counts). Sales must be destined to set new PBs. I might even start drinking that disconcertingly electric blue stuff when (if) I go to the gym!
