In tune with British public opinion, as a matter of principle I'm apt to disagree with anything that emanates from Brussels' colour-blind committees. However, I have to admit, I believe they've got it right in demanding a minimum point-size for text printed on packaging. ........................................................................................................................................................................ The EC is proposing that no type for mandatory info should be less than 3mm in size. In old money, that's the equivalent of about 12-point body. While most product managers are in their 20s (and have yet to succumb to hypermetropia), the majority of consumers are not (and many have). As it is, about half the population needs specs, and half of them can't read small type. ........................................................................................................................................................................ We all interpret the 'small print' as the stuff they have to put there but don't want us to read. It's such a blatant covert tactic (if you'll excuse the oxymoron) that I'm rather amazed nothing has been done about it before now. And how can the FSA seriously justify the hoo-hah? (Extra waste packaging, they say.) In this day and age, surely any food producer worth its salt wants to be honest with its consumers? ........................................................................................................................................................................ As all marketers know, bigger equals more readership, so smaller must mean the opposite. You won't find many logos set in 5-point type, and the hacks who sell their words daily go to press at nothing less than 10. It seems Brussels has a point.