I'm always on the look out for interesting promotions - especially in the household cleaners aisle, where good old tags, stickers and collars still abound. And I'm always amazed by the scale of lost opportunities - why do firms take the trouble to attach a marketing message, then miss the main chance when it comes to selling?
Today in JS I came across a nice little set of fluorescent neck- collars adorning a product range by the name of Buster. (Can't say I've noticed it before, so the collars did the trick in that regard.) Each collar tells you what the product does (eg. 'Beats Sink Stink!'), and inside advertises other members of the Buster family. Now, call me old fashioned, but I do find it remarkable that, at this point, marketers want to take their customers off to some weird and wonderful website (in this case 'plugholesneedlovetoo.com') rather than just opting for the tried and tested old trusty, the coupon off next purchase.
Still, there it is.
I was further intrigued by the inclusion (instead) of what appeared to be an ad for cleaners (I mean the human kind): with a supplier name, freefone number, and url. On further investigation, it turns out to be a partner company - and I guess nothing wrong with that: each firm supporting the other's related offering. Whether it's a bit of a leap of faith at this stage in the Buster-New Customer relationship, only they will know... but I wish they'd stick in that coupon, all the same.
