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Devil's Advocate

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Interflora's timely reminder in my inbox that today is St George's Day spurred me into action... but what do I do next?

The question in my mind is further confused by the facts that I live in Scotland and am half Welsh... but England's my team and I really do wish I could mark the occasion in some way.

Therein lies the problem. On St Pat's you know you go to the pub. For St Valentine's you'd better have sorted those flowers well in advance. But St George's ??? Bring out my flag and parade it around Edinburgh? I don't think so. (That would make it St John's Ambulance Day... although actually it's St Andrew's AA up here.)

Given that Interflora were the kind folks that reminded me, you'd think they'd have a suggestion... but no... it's more of a promotional eDM for their 'MyReminder' service (a nice idea in its own right).  No bunches of snapdragons or red roses on which to click.  Seems a no-brainer for bulk sales of buttonholes.  But perhaps I'm being thick.

So - what should it be? Maybe a kind of Valentine's for your mates? Cards and virals with pics and videos of great English triumphs. Mooro and Johnno with their trophies aloft?  (A short film, I admit.) Beer vouchers seem a safer bet - and they'd certainly go down better here in RoS, English ale or not.

Still, commercial opportunities can usually be relied upon for the seeds of a good idea, so I'm sure Tesco will have this one blossoming and ready for harvest within the next few years.  I look forward to dressing up like that bloke in the top hat who waves out the team at Wembley. 

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Devil's Advocate
Ian Moore, founder and Creative Director of award-winning agency Blue-Chip Marketing, and author of Does Your Marketing Sell? is the sector's Devil's Advocate.
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Ian Moore

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Member since: 03 Jun 2008

Last login: 20 Nov 2009

Total Posts: 129

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