Having spent a good portion of my career connected in one way or another to the soft-tissue business, I can never resist a long loiter in the paper aisle.  New products are thin on the ground, and - truth be told - there hasn't been a single real innovation since KC introduced thru-drying in the early '80s.

So - my interest was raised to nose-bleed altitude when I spotted a couple of newcomers under the Regina brand.  (Now, there's a name to conjure with, for starters.)

The product that's made its way home is a 4-ply, no less - thick or what?  (I remember when 'we' could make 1-ply so well you didn't need anything more.  Ah, the good old days.)

Nevertheless, an interesting angle.  And it's embossed... and made from "100% virgin pulp".  Let's clean up the luxury end of the market, and screw the environment!

Actually - trees being a renewable resource (and young trees using more CO2 than mature trees) - virgin pulp is no bad thing if it keeps a forest cycling.

But I digress.  The first reason I picked up the product was because of a sales promotion.  'Free Inside - a Regina Impressions fragranced sachet, designed to add a gentle scent to your linen, drawers and cupboards'.

Sure enough, neatly inserted, a branded sachet about 80mm square and giving off a right royal whiff when you take it out of the poly.  I like this.  You might say there's a slightly uncomfortable connotation (scents and loo roll), but it's good to see someone running a simple and relevant instant offer.  It definitely adds that extra on-shelf dimension when you're asking for trial.  Good stuff.  (Although where can I buy more sachets if I like them?  Can I collect POPs and send them in?  Come on - you must have half a warehouse of them?)

It was only upon further inspection of the small print, vainly searching in this regard, that I came upon the revelation in my title above.  Made in Port Talbot (Wales), 'Regina is a Soffass brand'.  Now there's an awareness-opportunity missed!

Still - it's St David's Day - Cymru am byth.