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Devil's Advocate

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I'm sure you've already noticed - but I must register a complaint all the same - the 'seasonal' aisle in the supermarkets has now transformed into an Easter egg battery farm.  Ho hum... just a couple of months to go to the big day...

Am I the only person who clings to the old-fangled notion that much-loved events (like Christmas and Halloween, Valentine's and Mother's Day) are all the sweeter because of the anticipation?  Wasn't it Shakespeare who said something like 'If all the year were playing holidays, to sport would be as tedious as to work'?

I know that we idiots pushing the trolleys must buy the darned stuff (then the kids probably find it and scoff the lot, so we buy more), but jamming the shelves with a product that has no relevance for approaching a quarter of a year seems to be asking for an eventual backlash.  If only we could protest en masse and not buy anything until Good Friday - that would wreck the DPP calculations and force a rethink.  Easter eggs used to be magical.  Today the supermarkets have given them all the appeal of plastic flowers - and I don't mean the infamous SP daffodils!  

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Devil's Advocate
Ian Moore, founder and Creative Director of award-winning agency Blue-Chip Marketing, and author of Does Your Marketing Sell? is the sector's Devil's Advocate.
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Ian Moore

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Member since: 03 Jun 2008

Last login: 20 Nov 2009

Total Posts: 129

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