Today's front cover of the Pictish edition of The Times features a shot (oops, missed it) of the dejected Scott Carson and the headline 'Now they know how it feels to be Scottish.'(You mean you didn't know the 'English' newspapers wore kilts up here!) Actually, I can answer the rhetorical question - 'Just the same... and it's nothing new!' And now that Prof Sykes and his little DNA testing kits have proved we're all Celts, anyway, there should be no big surprise in that. But I digress on my hobby horse. Whoa there.
What I meant to say is there's a silver lining to all this non-qualification from the British and Irish isles. Just think how we'll be spared from all those dreadful cliched Euro 2008 promotions and idents, last seen in 2006, and this year during the Rugby World Cup. Added to that we can all have a stress-free summer, enjoy the penalty shoot-outs, and generally work on selling brands for reasons other than the bolt-on.
