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Who need’s Phil Collins when you can have Zingolo?

by Chris Reed, 20 November 2009, 14:22
The new Cadbury's Dairy Milk partnership with Ghanaian entertainment culture is wonderfully positive and full of life as well as a glass and half full of milk! Zingolo is the first single released from “Glass and Half Full” records, Cadbury’s own...
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Mincing words

by Ian Moore, 18 November 2009, 18:32
In Scotland, mince pies are not what they might seem. In fact if you dig about in the chiller section in Tesco, you'll find them labelled superfluously (north of the border) as 'Scotch Pies'. (I can't imagine the good Celtic folk of Cornwall...
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Tesco’s poor man’s X-factor partnership hits the wrong note

by Chris Reed, 11 November 2009, 16:50
Tesco has tied up with talent search site 1Click2Fame to launch a series of mobile audition pods outside its stores – why? you hear yourself ask. Don’t you ever go grocery shopping and have that sudden urge to rush into a photo booth-like pod and start...
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Coupon blooper at the Super

by Ian Moore, 11 November 2009, 10:09
Roughly one-third of people who intend to respond to an offer actually do it. This thought came to mind as I was waiting patiently for my string of coupons to print at the Sainsbury's checkout. A much-vaunted megabucks initiative........ but why,...
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Red sky at night, cottage delight

by Ian Moore, 04 November 2009, 22:53
I'm constantly entertained by the stuff kids come out with. Only at the start of this term, two of ours independently came home to announce that their respective form mistresses were Miss Cane and Miss Smacky (quite close, in fact: Miss Kane and Miss...
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Something's in life are sacred.....

by Chris Reed, 04 November 2009, 20:47
The news that Newcastle United’s incompetent owners (the ones that got them relegated) are now auctioning off the rights to their ground, the very famous St James’ Park, should surprise no one. A name is not just a name in the world of football. Newcastle...
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Advertising hot air

by Ian Moore, 30 October 2009, 10:02
When you think about it, the average bottle of spirits is half full. At least, I'm sure this mathematical rule-of-thumb must apply to stock on display in the on-trade. I've often been struck, therefore (in Scottish bars especially, where a plethora...
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Sick children, tea & Wallace & Gromit – a very British affair

by Chris Reed, 22 October 2009, 14:58
It’s been done before but you can’t help smile through a cynical face at the Wallace and Gromit Great British Tea Party. This time it’s to help sick children and coming up to Christmas with Children in Need around the corner who better to benefit at Christmas...
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Tesco Mind Bogol

by Ian Moore, 17 October 2009, 19:36
When is a promotion not a promotion? The answer - it looks to me - is when it's a BOGOF in Tesco. Widely reported in the past 24 hours, Tesco is to replace its perishable BOGOFs with BOGOLs : buy one, get one later (apparently you get a coupon so...
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Fear is the key

by Ian Moore, 15 October 2009, 15:28
Apparently 41% of homes still have the government's Swine Flu leaflet, four months after receiving it. These eye-watering statistics (brought courtesy of CCB Fast.MAP, a survey of 983 UK-profiled adults) show just what is possible when the consumer...
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Most discussed

Noisy ads banned. What next - noisy packs?

From July 7 you won't have to reach for the remote each time there's a commercial break. New regulations published by BCAP (Broadcast Committee of Advertising Practice) rule that ads must be the same volume as their surrounding programmes. Thankfully...
 

The clue's in the name

If you're a student of branding, you might have drawn the connection between the latest sucker punch to hit the world of finance, and the name of the person allegedly behind it. This got me thinking about brand names, too, and the success of those...
 

TO LET HUMOUR

I just discovered I'm the only person in the office who wanders the streets filling in (in thought, if not in actual practice) the missing 'i' in every 'To let' I see. With the current property crunch, and surfeit of signs, this keeps...
 

How many marketers does it take to change a light bulb (pack)?

Having recently blogged about promotions you can't win, my in-store lie-detector this week randomly turned its beady beam onto long-life light bulbs - or, as they should more accurately be called, not-really-very-long-life light bulbs. I've been...
 

Robinsons Ticked Off

Anoraky I admit, but I was just in Tesco trying to decipher the small print on the back of soft drinks packaging, in search of something I could safely inflict upon the kids. Now these 'ticks' are always a handy shortcut - we've used them...
 

It asda be Sainsbury's

Firstly - I must just mention that, yes, in my last post 'A floor display' is an anagram of 'April Fool's Day'............... moving on, whilst away birdwatching for the Easter break in an almost uninhabited corner of North-West Scotland...
 

Nationwide Alert

Last time I looked Scotland was definitely not part of England. Indeed, living here (in Scotland), I'm reminded of that fact often several times daily by anyone to whom I happen inadvertently to mention 1966, or pass in the street while humming the...
 

Strike it rich

Arriving at Paddington earlier in the week, I was inconveniently assailed by hordes of samplers pressing cans of Natural Born Cola (or branding to that effect) upon me. I say inconveniently, because after a morning of planes, trains and automobiles (not...
 

What's brown and sounds like a bell?

Okay - so it's an old one... but it springs to mind every time I spot that peculiar brown Andrex variety loitering in Tesco. Now we all know that colours play a big part in communications (red outpulls yellow, which outpulls gold, which outpulls black...
 

The West Bank?

As RBS's senior execs, past and present, drag the brand inexorably and evidently inextricably deeper into the mire of self-destruction, I can't help wondering if anyone over there at Gogarburn HQ (built, incidentally, on the site of an old asylum...