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Agency traffic departments are when it starts to go wrong

by CHRIS BARRACLOUGH, 09 November 2009, 14:56
The moment an agency begins to lose it is when it hires its first traffic manager. A traffic department acts as a buffer between the creative and account handling departments. It is designed to ensure work flows through the agency more smoothly, ensuring...
4
 

Woolworths, Dixons – can big brands really live on in ‘Internet heaven’?

by Mark Tomkins, TDA, 04 November 2009, 10:00
Should dying brands simply be left to expire in peace? Is it prolonging the agony to keep them on ‘life support’ in some vapid online guise? Obviously Dixons has pulled off a comeback with their controversial John Lewis baiting camaign and Woollies have...
4
 

Charities are still getting it wrong at Christmas

by CHRIS BARRACLOUGH, 03 November 2009, 14:06
It's time for Christmas Charity appeals. I had 2 today. One from Children with Leukaemia, the other from Shelter. The former has sent me a book of raffle tickets with a Jaguar X-Type as prize. Very little in there about Leukaemia. In fact, they give...
2
 

What’s your poison?

by Mark Tomkins, TDA, 22 October 2009, 10:07
For malicious virus writers it’s virtually anything that’s breaking news. Most recently it’s been Google search results for the hype-rumoured death of rapper Kanye West and the managerial status of Harry Redknapp at Spurs, but in the past we’ve seen everyone...
0
 

Are you sneering at the Royal Mail and its postal workers?

by CHRIS BARRACLOUGH, 19 October 2009, 14:33
Everyone's bashing the Royal Mail and CWU. The Royal Mail are being criticised for poor management, arrogance and for failing to adapt quickly enough to the realities of the digital age. CWU are being criticised for much the same thing with Billy...
5
 

Could the new Dixons campaign rank amongst the worst advertising ever?

by CHRIS BARRACLOUGH, 13 October 2009, 10:23
If you've not seen the new Dixons ad it simply says "Step into middle England's best loved department store, stroll through haberdashery to the audio visual department where an awfully well brought up young man will bend over backwards to...
11
 

Any creative team without a good writer is seriously missing out

by CHRIS BARRACLOUGH, 24 September 2009, 16:21
There are creative teams coming out of college not knowing who's the writer and who's the art director. Fine up to a point. Why make a distinction when the best answer is a great idea that can come from either or both? Unfortunately, it's...
11
 

Does it matter if 24% of tweets are automated

by Ross Taylor, 11 September 2009, 13:30
This is just one of the interesting statistics held in the recent report, Inside Twitter by Sysomos , which goes into some serious detail about this most loved and hated darling of the social media set. There are more women twitters than men, 50% of twitterers...
3
 

Nokia augmented reality vision missing a trick

by Ross Taylor, 11 September 2009, 10:38
The new Nokia future vision video is out on YouTube of course, and shows some interesting aspects of future interaction with digital. Digitally-enabled glasses cant be that far away (though I hope they will look better than those in the video). However...
0
 

It’s a boy. We’re getting divorced. She’s dead.

by Mark Tomkins, TDA, 11 September 2009, 10:22
What exactly is/isn’t acceptable fodder for announcing via social media? A pregnancy – complete with scans on Facebook? A compressed critique of landlord failings via Twitter? A video diary of your kidney stone op via YouTube? Your viewpoint, like most...
2

Most discussed

Any creative team without a good writer is seriously missing out

There are creative teams coming out of college not knowing who's the writer and who's the art director. Fine up to a point. Why make a distinction when the best answer is a great idea that can come from either or both? Unfortunately, it's...
11
 

Could the new Dixons campaign rank amongst the worst advertising ever?

If you've not seen the new Dixons ad it simply says "Step into middle England's best loved department store, stroll through haberdashery to the audio visual department where an awfully well brought up young man will bend over backwards to...
11
 

Have you been involved in a 'fixed' pitch?

By 'fixed' I mean the result clearly having being decided before all or some of the participants had presented. Unsurprisingly you will never hear anyone admitting to this, either on the agency or the client side. But I bet most of you recognise...
10
 

Norwich City 1, Aviva 0

Norwich. It's a place that has long suffered the faint odour of provincialism, well masked by illusions of grandeur and ideas well above its station (which, by all accounts, people try hard not to get off at). Norwich embodies the peculiarly British...
9
 

DIY Buzz Monitoring: Tesco Clubcard example

Buzz Monitoring (where you scan social networks for mentions of your products or brand) helps you build a picture of what the living breathing web thinks about you. Paid for services such as Onalytica ( http://www.onalytica.com/ ) are essential if you...
8
 

Susan Boyle is bigger than Bush, Obama and Palin!

It’s true. According to Visible Measures, the unexpected star of Britain’s Got Talent has received 47.7 million online views and 125,000+ comments. This trounces views of the Bush vs Shoes incident (33.2m views), Tina Fey’s impression of Sarah Palin ...
6
 

Is meta-data the last planning application in digital?

An important distinction for un-initiated: this is not about meta-tags and search engine optimisation. It is about marking (oh, well, tagging, then...) content on the site (and its accompanying search and browse functionalities) so it makes sense to visitors...
6
 

Should postal workers deliver BNP leaflets?

Certain postal workers are refusing to deliver BNP election leaflets. They claim they are offensive and they don't have to do so due to a 'conscience clause' the CWU agreed with Royal Mail that means its members don't have to deliver material...
5
 

Has the curse of awards struck Thomson and WDMP?

I see that Thomson (holidays) is up for pitch again. We pitched for the account last time (October 2006) and didn't get it. A shame, but these things happen. WDMP deservedly did win and went on to produce a fabulous campaign that won the prestigious...
5
 

Are you sneering at the Royal Mail and its postal workers?

Everyone's bashing the Royal Mail and CWU. The Royal Mail are being criticised for poor management, arrogance and for failing to adapt quickly enough to the realities of the digital age. CWU are being criticised for much the same thing with Billy...
5

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