Campaign

I'm really enjoying ESPN's coverage of Italian "Serie A" football. Primarily because it's totally stripped down. Seemingly opting for the budget option, ESPN has no studio filled with pundits but goes straight into the action and then runs a bunch of ads for Bet 365 and trails at half-time to fill the space. Just one commentator to describe the action.

Saving cash on hiring James Richardson to sit in a studio with a bunch of ex footballers might seem a bit tight but it adds up to a refreshingly simple approach in these days of overblown football coverage. I rarely watch the pre match hype or the so-called half-time "analysis" from the so-called experts, opting instead for a half-time raid on the fridge or biscuit jar. I've watched the action and can tell what happened, I don't need some muppet encased in tight silver trousers reitering what the commentator has already said.

So maybe it's time for Sky and ITV to kill off all those inane pundits and half-time filler. Especially when, as with Kenny Dalglish on ITV, you can't understand a word they're saying.