http://community.brandrepublic.com/blogs/dandouglassondirect/archive/2008/12/05/scientific-proof-that-laughter-is-more-potent-than-shock-in-viral-marketing.aspxI&#39;ve been wondering why I&#39;ve had not one comment on my recent blog-post about direct marketing surviving the recession. And then the penny dropped. Yesterday, I heard about how scientists have revealed that fear is quite literally physically contagiousenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/dandouglassondirect/archive/2008/12/05/scientific-proof-that-laughter-is-more-potent-than-shock-in-viral-marketing.aspx#33724Thu, 11 Dec 2008 13:48:27 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:33724Dom Aldred<p>Couldn't agree more, laughter is definitely the way to go - take a look at Santa Limited (www.santalimited.com) - it's an online xmas pantomime performed throughout December through the medium of intranet (yes, you did hear me right!) and it's definitely full of festive humour. </p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=33724" width="1" height="1">http://community.brandrepublic.com/blogs/dandouglassondirect/archive/2008/12/05/scientific-proof-that-laughter-is-more-potent-than-shock-in-viral-marketing.aspx#33473Mon, 08 Dec 2008 13:22:27 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:33473Sam Espensen<p>check out The Viral Factory's Laughter Chain for Skype...Proves your point pretty well...And is very funny - interactive viral which allows people viewing to add their reactions via a webcam - it's basically just a load of people laughing...at other people laughing....</p> <p>www.skypelaughterchain.com/</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=33473" width="1" height="1">