http://community.brandrepublic.com/blogs/dandouglassondirect/archive/2008/11/28/creative-ideas-identical-twins-or-doppelgangers.aspxInteresting. In this week&#39;s Campaign, Simon Impney, Founder of Open Soho writes of &#39;an identical twin&#39; appearing in &#39;The Work&#39; on 14th November. I quote from Simon&#39;s letter &#39;The beautifully formed ad for World Vision featuresenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/dandouglassondirect/archive/2008/11/28/creative-ideas-identical-twins-or-doppelgangers.aspx#33321Thu, 04 Dec 2008 17:07:44 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:33321Dan Douglass<p>Thanks, Rory. Rawls was into Fairness and Justice wasn't he? The 'original position' being the organisation of societies by the people without any knowledge of resulting hierarchy. So are you saying that the original idea is anathema and we should all calm down about ultimate ownership? &nbsp; </p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=33321" width="1" height="1">http://community.brandrepublic.com/blogs/dandouglassondirect/archive/2008/11/28/creative-ideas-identical-twins-or-doppelgangers.aspx#32953Fri, 28 Nov 2008 13:36:58 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:32953Rory Sutherland<p>To be realy picky, you could say the World Vision ad was stolen from a thought experiment invente by the political philosopher John Rawls.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=32953" width="1" height="1">