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Dan Douglass on direct

Christian Aid Poverty Over - been there, done that, got the T-shirt 

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I really love the beautiful simplicity of the new Christian Aid campaign theme to eliminate global poverty - "Poverty over", with the word 'over' embedded in the word 'Poverty'. So much so that I actually had a hand in creating it seven years ago at DP&A - a fully integrated cause-led campaign for our charity client global NGO World Vision. 'Poverty over' with the word 'over' embedded in the word 'Poverty'. Outdoor, TV, DM - even the T-shirt, which still sits on my desk as a source of pride and a memento of what could have been if 'Make Poverty history' hadn't launched soon afterwards and consigned our campaign to history. So I'm grateful to Christian Aid for giving it another outing. And I hope it will succeed. To which end, and as a footnote, they may want to contact World Vision for a few campaign learnings.
Published Jul 16 2009, 08:39 AM by Dan Douglass

Comments

by Jason Suttie
July 16, 2009 6:33 PM
 

Is the orange background perhaps a covert nod toward the original campaign?

 
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