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Dan Douglass on direct

Opportunism runs riot among Britain's snow-bound headline-writers 

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A week that started with an Arctic white-out saw Orange Tango running a headline advising people not to drink orange snow and Extreme, the sports channel and high energy lifestyle brand, snow-tagging their identity in 350 Central London locations. Surprising that David Cameron didn't capitalise on this free ambient medium when, in characteristically headline-grabbing opportunistic slanging mode, he branded Gordon Brown an 'opportunist'. But the award for opportunistic headline-writing of the week goes to Virgin Trains who advertised a 'Liverpool to London return faster than Robbie Keane'. The journey takes just 2 hours and 7 minutes, which these days is nearly as long as it takes for a game to run before Benitez even considers getting him off the bench.
Published Feb 05 2009, 04:01 PM by Dan Douglass

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