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Dan Douglass on direct

A Quick Fix For Retailers 

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Sign on A-board seen outside A fast food outlet in Goodge Street to promote its breakfast deal. Headline above offer reads 'MORNING HAS BROKEN. FIX IT'. Apologies to Cat Stevens, but it's heartening to see the copywriter's art in promotional language on the High Street when elsewhere retailers are engaged in some sort of brazen pissing contest to see who's got the highest discount. Lesson - on this pell-mell rush to buy off the consumer with gargantuan savings let's not forget the value of personality and empathy when it comes to the communication of price promotion.
Published Jan 07 2009, 09:21 AM by Dan Douglass

Comments

by Mike Page
January 7, 2009 1:34 PM
 

That's up there with 'Jesus saves - but Crouch scores on the rebound'

 
 
by gotnoteef
January 7, 2009 5:09 PM
 

crouch would've skied it!

 
 
by Marcus Hadfield
January 8, 2009 9:40 AM
 

There's a women's clothes shop in Alderley Edge called POSH.

Their sale message is simple.

20% Orf.

 
 
by Mike Page
January 8, 2009 11:07 AM
 

Thanks gotnoteef.  

He probably would have skied it or put it out for a throw.  I was going to say Defoe scores, but now he's swanned back of to Spurs I wasn't going to do that.  More apt would have been Kanu, as he's always sniffing round the area for the loose stuff.

 
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