Talking about the copywriter's art. 'Lip-smackin' thirst-quenchin' ace-tastin' motivatin' good-buzzin' cool-talkin' high-walkin' fast-livin' ever-givin' cool-fizzin' Pepsi.'
It was 35 years ago. I can recite the lyrics as easily as I can Sergeant Pepper or Space Oddity. Which must be an advertising record. A long-copy strap-line that's entirely memorable. It was really a rap track deployed in the service of advertising before rap was even a glimmer in P. Diddy's eye and before P. Diddy was even a twinkle in the eye himself.
So it had that rare thing - it was both of and ahead of its time. Which means the copy delivers on the Pepsi promise and vice versa - it's good-buzzin', cool-talkin', ever-givin' copy. Anyone under thirty of the purely digital persuasion who views advertising as ephemeral had better view Pepsi in 1973. Think about it. Today the end-line would just be lipsmackin.com.
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Dan Douglass
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Member since: 06 Oct 2008
Last login: 17 Sep 2009
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