Blogs - Brand Republic

Skip To Page Navigation
Skip To Main Content
Skip To Footer Navigation
Skip to Accessibility Information

Edition:: UK |; Asia

Jobs

Category Insight Manager -ATL, BTL, Retail
£38000-£50000
Account Executive - integrated/sales promotion
£18000-£23000
Marketing Manager – Events Industry
Up to £40,000 Plus Pension
Strategic Insight / Data Consultant (Financial Services)
£200-£300
Customer Insights Marketing Manager (Retail)
£40000-£50000

Tag Filter

GRRRooming for ‘real’ men

Male grooming brand, Bulldog, is biting back. Their 100% masculine products provide an answer to those stripped down ‘for men’ versions of female brands. Bulldog’s affordable range also aims to provide men with a new, natural and pioneering alternative...

Posted Nov 03 2009, 01:56 PM by Greg Taylor with | with no comments

Filed under: credit crunch, cosmetics

Tag Filter

Luxury experiences VS. luxury items

Pack away your Breitling, your Vuitton bag and your Mont Blanc pen. There’s new research out, published by McKinsey, that reveals a decline in Japanese consumers’ seemingly insatiable appetite for luxury goods. The over-55s are the group most likely to...

Posted Sep 17 2009, 12:20 PM by Greg Taylor with | with no comments

Filed under: credit crunch, Travel, Experiential, Tag. Luxury

Tag Filter

The low end has never been riding higher

Wired magazine examines a trend within the marketplace that they refer to as the “Good Enough Revolution”. It’s a change in people’s priorities. Ease of use, availability and price are starting to matter more than quality and high-end functionality. As...

Posted Sep 09 2009, 05:25 PM by Greg Taylor with | with 1 comment(s)

Filed under: credit crunch, Technology

Tag Filter

How can you help people become more resourceful?

Think like Japan-based Tohoku Kankyo, who’ve created Samu, a 30lb robotic pet poop composter (which also resembles a dog). The pet poop bin can turn up to 1,000g of pet waste per day into compost. The Great Recession is prompting people to be more resourceful...

Posted Jun 11 2009, 10:41 AM by Greg Taylor with | with no comments

Filed under: credit crunch, Sustainability, Gardening

Tag Filter

How can you help people fight back in tough times?

Think like Cardsofchange , a place where the glass is always half-full, and where all the bad news of the day takes a back seat to stories of individual success. Their mission is simple: collect business cards and ‘positive change’ stories from people...

Posted Jun 09 2009, 09:00 AM by Greg Taylor with | with no comments

Filed under: credit crunch, Sustainability, Cards of Change

Tag Filter

What can you do to spread a bit of free love when people our down on their luck?

Take some inspiration from 26-year-old Alex Light who after losing his job in Dubai real estate, set up Bad Times Bootcamp to help unemployed people get fit and get to know each other. A qualified personal trainer, Light set up his free fitness classes...

Posted Jun 03 2009, 02:59 PM by Greg Taylor with | with no comments

Filed under: credit crunch, social networking, Sport and Leisure

Tag Filter

How can you help people re-slice the familiar?

Think like the US beef industry who’re rolling out new cuts in response to people’s desire these days to make more of their own dinners, and seek out relatively cost-effective ways to enjoy a good steak. The beef industry spent five years and $1.5 million...

Posted Jun 02 2009, 01:22 PM by Greg Taylor with | with no comments

Filed under: credit crunch, retail, FMCG, Authenticity

Tag Filter

Does your brand create any surplus? If so, how can you put it to creative use?

Take a leaf out of Veggie Trader’s book. In the US, frugal consumers who’ve been busying themselves growing their own produce can now make a bit of cash on the side. Veggie Trader’s new website provides green-fingered individuals and locavores with an...

Posted May 28 2009, 09:40 AM by Greg Taylor with | with no comments

Filed under: credit crunch, Sustainability, Food and Drink, Social Network

Tag Filter

How can you tap into consumer outrage and see bigger sales?

Advertisers have always played with consumer emotions. Usually with campaigns to promote positive brand and product associations, e.g. detergents that fight grease while leaving hands soft, or SUVs that help us escape the 9–5 while still being kind to...

Posted May 27 2009, 09:59 AM by Greg Taylor with | with no comments

Filed under: credit crunch, Food and Drink, Advertising

Tag Filter

How can you turn the world on its head and buck the sales trend?

Take some inspiration from Hyundai. While other car companies played the ‘Zero Down, Zero % Financing’ and ‘Employee Discount for Everyone’ cards to rescue sales, Hyundai introduced an alternative marketing program that didn’t rely on the same easy-credit...

Posted Apr 27 2009, 10:07 AM by Greg Taylor with | with 1 comment(s)

Filed under: credit crunch, Financial services, Automobiles

Tag Filter

How can you get end-users to contribute to your brand’s authenticity?

Think like Dutch hospitality group, La Bergère. They’re developing a new hotel in Maastricht, temporarily dubbed Hotel X, and are filling it with furniture and knick-knacks bought from ordinary people. The underlying concept for Hotel X is ‘style, sex...

Posted Apr 24 2009, 09:40 AM by Greg Taylor with | with no comments

Filed under: credit crunch, Sustainability, Leisure, Hotels

Tag Filter

How can you build a no-nonsense, honest and trustworthy relationship with people?

Think like Kodak who has just announced its new ‘Print and Prosper’ marketing campaign. The premise is simple: Kodak printers use cheaper ink without sacrificing quality, so they cost less to use. As almost everyone knows, cartridges are the not-so-hidden...

Posted Apr 17 2009, 10:08 AM by Greg Taylor with | with no comments

Filed under: credit crunch, Technology

Tag Filter

How can your brand help people give something back – and feel good too?

Think like SmallCanBeBig.org, a new venture where people can help local families out of financial crises. SmallCanBeBig was formed on the premise that small donations can add up to a big difference for families on the brink of disaster. And it makes you...

Posted Apr 07 2009, 09:46 AM by Greg Taylor with | with 1 comment(s)

Filed under: credit crunch, design for good, Financial services

Tag Filter

How can your brand ‘repair’ rather than ‘recycle’?

Think like Platform21 and follow their 'Repair Manifesto'. They want to make repairing cool again by opposing throwaway culture and celebrating ‘repair’ as ‘the new recycling’. Rediscover the joy of fixing things, share your tips, tricks and your...

Posted Mar 19 2009, 08:26 AM by Greg Taylor with | with 1 comment(s)

Filed under: credit crunch, Sustainability, Tag

Tag Filter

How can you give your own four walls a more inspiring look?

Think like Surface View, who can cover your walls with interior graphics that will make an extraordinary impact at home or at work. Take your pick from the National Gallery, the V&A, the Tate and more. (Thanks to big Kev in Elmwood Melbourne for this...

Posted Mar 17 2009, 03:43 PM by Greg Taylor with | with no comments

Filed under: credit crunch, Personalisation, Tag, Musuems, Art, Home Furnishing, Office

Page 1 of 2 (26 items)

1 2 next

Jobs

Directory

ADVERTISEMENT

Browse by Tags

Tag Filter

GRRRooming for ‘real’ men

Tag Filter

Luxury experiences VS. luxury items

Tag Filter

The low end has never been riding higher

Tag Filter

How can you help people become more resourceful?

Tag Filter

How can you help people fight back in tough times?

Tag Filter

What can you do to spread a bit of free love when people our down on their luck?

Tag Filter

How can you help people re-slice the familiar?

Tag Filter

Does your brand create any surplus? If so, how can you put it to creative use?

Tag Filter

How can you tap into consumer outrage and see bigger sales?

Tag Filter

How can you turn the world on its head and buck the sales trend?

Tag Filter

How can you get end-users to contribute to your brand’s authenticity?

Tag Filter

How can you build a no-nonsense, honest and trustworthy relationship with people?

Tag Filter

How can your brand help people give something back – and feel good too?

Tag Filter

How can your brand ‘repair’ rather than ‘recycle’?

Tag Filter

How can you give your own four walls a more inspiring look?