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Spontaneous people power

Ever wanted to review restaurants and shops right there and then? Well, there’s an app for that. Users can now enter 140-character reviews or ‘quick tips’ which are then published to the mobile site. They can also begin a draft of a review on their phone...

Posted Oct 15 2009, 10:14 AM by Greg Taylor with | with no comments

Filed under: retail, Technology, social networking, Restaurants

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The low end has never been riding higher

Wired magazine examines a trend within the marketplace that they refer to as the “Good Enough Revolution”. It’s a change in people’s priorities. Ease of use, availability and price are starting to matter more than quality and high-end functionality. As...

Posted Sep 09 2009, 05:25 PM by Greg Taylor with | with 1 comment(s)

Filed under: credit crunch, Technology

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Big-brained celebrity endorsements

There are big heads, and then there’s just canny self-promo. A giant crop-circle image of the face of The Streets’ Mike Skinner amazed people arriving at this year’s Glastonbury festival. The singer created the enormous work of art because he wanted his...

Posted Sep 04 2009, 10:19 AM by Greg Taylor with | with no comments

Filed under: Technology, Guerilla, Tag. Music

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Woodn’t it be nice?

When the weather seems to turn on a sixpence, it’s good to know what to expect as soon as you wake up. WoodStation is a timber timepiece that doubles up as your own forecaster. It’ll sit on your bedside table (or mount it on the wall if you prefer) and...

Posted Aug 11 2009, 11:34 AM by Greg Taylor with | with no comments

Filed under: Technology, Furniture

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The new authenticity

45s are back. iTunes is going retro with the launch of the new ‘D45’ – a throwback to the old days of the two-song 45 rpm vinyl record. The D45 section on the iTunes Store features discounted prices on packs of two digital song downloads. Just like old...

Posted Jul 28 2009, 08:41 AM by Greg Taylor with | with no comments

Filed under: Technology, Authenticity, Music, Retro

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Mashing up nostalgia and technology?

Photographer Lyle Owerko's own nostalgia for the portable stereos stems from memories of heavy metal, punk and ska and provided the latest inspiration for his GelaSkins Boombox series - a graphic tribute to the giant stereos that ruled the '80s...

Posted Jul 03 2009, 02:51 PM by Greg Taylor with | with 1 comment(s)

Filed under: Technology, Personalisation, Nostalgia, Music

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Making life a little easier!

Office drones chained to their desks have no hope of heating up a hot lunch . . . until now. Heinz has developed a prototype USB-powered microwave that lets workers keep working and eat a hot lunch without leaving their desks. Called the Beanzawave, the...

Posted Jul 02 2009, 12:17 PM by Greg Taylor with | with no comments

Filed under: Technology, FMCG, Office

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How can you help bridge the generation gap?

Every generation has their own ‘language’, and today’s is text-speak. Now, text stress need no longer worry parents who haven’t a clue what the kids are saying – with LG’s DTXTR, which translates ‘text’ into English. OMG! The application can translate...

Posted Jun 24 2009, 12:51 PM by Greg Taylor with | with no comments

Filed under: Technology, mobile

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How can you help people shut out the stresses and strains of a 24/7 world?

Think like FutureAcoustic who’ve developed SoundCurtain, a new iPhone application that transforms noise pollution into comforting sounds. The application uses a 3-sound transformation technology that takes in noise via the iPhone microphone or iTouch...

Posted Apr 27 2009, 09:28 AM by Greg Taylor with | with no comments

Filed under: Technology, mobile, Anxiety

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How can you build a no-nonsense, honest and trustworthy relationship with people?

Think like Kodak who has just announced its new ‘Print and Prosper’ marketing campaign. The premise is simple: Kodak printers use cheaper ink without sacrificing quality, so they cost less to use. As almost everyone knows, cartridges are the not-so-hidden...

Posted Apr 17 2009, 10:08 AM by Greg Taylor with | with no comments

Filed under: credit crunch, Technology

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How can you bring a little edutainment to your brand?

Think like Apple, who’ve launched iTunes U. Now the place you get your music and movies from can also be somewhere to learn things and keep your brain entertained. There’s lots of free audio and video content from top universities, museums and cultural...

Posted Apr 14 2009, 09:05 AM by Greg Taylor with | with no comments

Filed under: Technology, mobile, Education

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How can you help people make better decisions when buying stuff?

Think MIT's Media Lab who are creating interactive marketing. Sixth sense technology is currently being developed by MIT’s Media Lab to give you relevant information about whatever’s in front of you (in-store, on the high street, while you’re travelling...

Posted Mar 28 2009, 01:39 PM by Greg Taylor with | with no comments

Filed under: retail, Technology

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How can you make your brand language work harder?

Think like Apple. No opportunity is missed, no matter how small – even the occasion of forgetting and resetting your password is not overlooked (see the top right-hand corner). It may be a little thing but if you get it right it’s something that could...

Posted Mar 24 2009, 09:27 AM by Greg Taylor with | with no comments

Filed under: Technology, Tag, Brand Language, Customer Service

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How can you use all the mechanics of new media to break your brand news?

Think like Michael Surtees who took a close look at the interaction between different media sources covering the crash of Flight 1549 into the Hudson River. Just by keeping up-to-date on his tweets and tracking down live video and photographs, Surtees...

Posted Feb 26 2009, 11:03 AM by Greg Taylor with | with no comments

Filed under: Technology, Tag

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How can you take your brand to the people so the people don’t have to come to you (or the retailer)?

Think like Google who’ve launched an Internet Bus in order to educate Indian people about the web and its benefits. The customised, web-enabled vehicle is bringing the online experience to several towns and cities across India's Tamil Nadu region...

Posted Feb 24 2009, 09:16 AM by Greg Taylor with | with no comments

Filed under: Technology, Tag

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Tag Filter

Spontaneous people power

Tag Filter

The low end has never been riding higher

Tag Filter

Big-brained celebrity endorsements

Tag Filter

Woodn’t it be nice?

Tag Filter

The new authenticity

Tag Filter

Mashing up nostalgia and technology?

Tag Filter

Making life a little easier!

Tag Filter

How can you help bridge the generation gap?

Tag Filter

How can you help people shut out the stresses and strains of a 24/7 world?

Tag Filter

How can you build a no-nonsense, honest and trustworthy relationship with people?

Tag Filter

How can you bring a little edutainment to your brand?

Tag Filter

How can you help people make better decisions when buying stuff?

Tag Filter

How can you make your brand language work harder?

Tag Filter

How can you use all the mechanics of new media to break your brand news?

Tag Filter

How can you take your brand to the people so the people don’t have to come to you (or the retailer)?