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Room with a hell-of-a view

The Hotel Everland is a portable, green, rectangular room. Conceived by Sabina Lang and Daniel Baumann, it’s been stationed in beautiful landscapes and cities in Switzerland, Germany, and France. In the picture below, it sits like a jewel on the roof...

Posted Nov 06 2009, 09:08 AM by Greg Taylor with | with no comments

Filed under: Leisure, Musuems, Hotels, Luxury

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Helping people find their own way

Travellers looking for a good map or guide must first navigate through an overwhelming array of impersonal alternatives. But new Swiss start-up, A la Carte Maps, takes a more handcrafted, artistic approach. A guidebook, tourist map and original artwork...

Posted Sep 14 2009, 10:58 AM by Greg Taylor with | with no comments

Filed under: Personalisation, social networking, Leisure, Travel

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‘Built by us and you’

At last, Dell and Nike-like thinking comes to the world of bikes. Republic bikes assemble custom bicycles based on shared design. Every component and colour is curated for quality, value and aesthetics. So, basically, you pick, choose, swap and decide...

Posted Sep 07 2009, 09:47 AM by Greg Taylor with | with no comments

Filed under: Personalisation, Leisure, Sport

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How can make sure you design the ‘right’ choice?

America’s Yellowstone Park discovered that signs reading ‘Please don’t litter’ actually caused littering to increase. The words weren’t ‘positive’ enough, so they changed the signs to the more engaging, ‘People who love the environment take their litter...

Posted Jul 22 2009, 11:17 AM by Greg Taylor with | with no comments

Filed under: Leisure, Signage

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It’s good to give back

To celebrate their 25th anniversary, Virgin Atlantic is giving something back to loyal customers –with vTravelled.com. This ‘travel community’ website is where seasoned travellers can share their experiences across the world. Where better to learn about...

Posted Jul 16 2009, 08:10 AM by Greg Taylor with | with 1 comment(s)

Filed under: social networking, Leisure, Travel

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Kindness never goes out of fashion

Members of Hyatt's Gold Passport loyalty program already enjoy numerous benefits when they visit a Hyatt hotel. Soon, however, they'll also benefit from a new Hyatt initiative – to deliver random acts of kindness. Hyatt's mission is to provide...

Posted Jun 22 2009, 09:04 AM by Greg Taylor with | with no comments

Filed under: Leisure, Authenticity, Hotels

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How can you zag in your market?

Think like the James Hotel in Chicago who were clocked by the trendspotters at PSFK for their strong approach to sustainability – such as providing soap without the middle bit, because no one uses the middle bit at hotels. In the hotel’s own words: "As...

Posted Jun 12 2009, 10:23 AM by Greg Taylor with | with no comments

Filed under: Sustainability, Leisure, Hotels, Toiletries, James Hotels

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How can you tap into the seasons?

Summer is fast approaching – time to explore the great outdoors, hang out at festivals and go camping. So try thinking like *** Box who recognise the possibility of getting caught short as we explore nature’s bounty. Flat-packed, the *** Box opens out...

Posted May 27 2009, 09:42 AM by Greg Taylor with | with no comments

Filed under: Leisure, outdoor

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How can you get end-users to contribute to your brand’s authenticity?

Think like Dutch hospitality group, La Bergère. They’re developing a new hotel in Maastricht, temporarily dubbed Hotel X, and are filling it with furniture and knick-knacks bought from ordinary people. The underlying concept for Hotel X is ‘style, sex...

Posted Apr 24 2009, 09:40 AM by Greg Taylor with | with no comments

Filed under: credit crunch, Sustainability, Leisure, Hotels

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How can you create new and unusual brand combinations that require collaboration outside your normal network?

Think like Frankfurt’s ‘25hour Hotel’. It’s ‘tailored’ by Levi’s to embody the brand’s casual and creative spirit with guests rooms in S, M, L and XL. Each floor of the hotel represents a different decade of the 20th century, giving guests a glimpse of...

Posted Apr 08 2009, 05:53 PM by Greg Taylor with | with no comments

Filed under: Fashion, Leisure, Hotel

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How can you use the web to help people keep track of what’s happening in their lives?

Think like Bedpost, the online beta site that helps people track their sexual encounters. Each time you’ve had sex, simply log in and enter the key details. Users begin by creating a profile for their most recent partner and then enter details such as...

Posted Feb 20 2009, 09:26 AM by Greg Taylor with | with no comments

Filed under: Tag, Leisure

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Room with a hell-of-a view

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Helping people find their own way

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‘Built by us and you’

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How can make sure you design the ‘right’ choice?

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It’s good to give back

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Kindness never goes out of fashion

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How can you zag in your market?

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How can you tap into the seasons?

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How can you get end-users to contribute to your brand’s authenticity?

Tag Filter

How can you create new and unusual brand combinations that require collaboration outside your normal network?

Tag Filter

How can you use the web to help people keep track of what’s happening in their lives?