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What can a soft drink learn from coffee, dialysis, cancer drugs and RFID scanners?

Ever had one of those moments where all you wanted was a Diet Black Cherry Vanilla Coke, but all you could get was regular old Diet? Coca-Cola is addressing the problem by introducing a new beverage dispenser. Heralded as the ‘fountain of the future’...

Posted Aug 07 2009, 09:30 AM by Greg Taylor with | with 2 comment(s)

Filed under: retail, Drink, Personalisation

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Where’s the yang in your yin?

What if energy drinks were about a different kind of energy? An antidote to the likes of Red Bull, Slow Cow was developed to help people de-stress. This new drink from Canada offers ‘an acupuncture session’ in every can – ideal if you’re looking for a...

Posted Aug 05 2009, 09:14 AM by Greg Taylor with | with no comments

Filed under: well-being, Drink, Health

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How can you tap into a ‘going global’ backlash?

Think like the Melbourne-based founders of Daylesford and Hepburn Mineral Springs Co . Tired of seeing imported water from the other side of the world on their local restaurant tables, they decided to act. Today, the team bottles and distributes water...

Posted Jun 19 2009, 10:50 AM by Greg Taylor with | with 1 comment(s)

Filed under: Drink, Local

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How can you do the ‘right thing’ and build brand loyalty?

Think like restaurateur Peter Ilic of Little Bay restaurant in London’s Farringdon. He’s come up with a radica l way of keeping his eatery afloat durin g the credit crunch: for February only, he’s doing away with bills and inviting customers to ‘pay what...

Posted Feb 09 2009, 11:48 AM by Greg Taylor with | with 3 comment(s)

Filed under: credit crunch, retail, Food, Drink

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How can you look at every surface as a possible place to begin your brand story?

Think like GoGORILLA Media whose latest guerilla marketing innovation, CoffeeMedia , gives advertisers a way to tap their catchy slogans out in chocolatey powder and broadcast t m to unsuspecting audiences - in this case customers enjoying the relative...

Posted Feb 06 2009, 11:04 AM by Greg Taylor with | with 2 comment(s)

Filed under: Drink, Media

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What packaging format can you adopt from a different industry?

Think like South African’s The Company of Wine People who’ve unveiled their new eco-friendly design:the wine pouch, a product that on first glance resembles a Capri Sun for grown-ups! According to South Africa’s The Company of Wine People, wine pouches...

Posted Jan 22 2009, 12:49 PM by Greg Taylor with | with no comments

Filed under: design for good, Drink

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Tag Filter

What can a soft drink learn from coffee, dialysis, cancer drugs and RFID scanners?

Tag Filter

Where’s the yang in your yin?

Tag Filter

How can you tap into a ‘going global’ backlash?

Tag Filter

How can you do the ‘right thing’ and build brand loyalty?

Tag Filter

How can you look at every surface as a possible place to begin your brand story?

Tag Filter

What packaging format can you adopt from a different industry?