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Edition:: UK |; Asia

Jobs

Marketing Manager – Events Industry
Up to £40,000 Plus Pension
Strategic Insight / Data Consultant (Financial Services)
£200-£300
Customer Insights Marketing Manager (Retail)
£40000-£50000
Head of E-commerce
Attractive
Business Development Executive
£25000-£35000

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Fast-food farmers

In a world wrapped up in complex supply chains, small farmers are in a catch-22. Should they sell to the supermarkets and get less cash? Or spend a lot more time and effort trying to sell directly to customers? The public, meanwhile, are torn between...

Posted Oct 15 2009, 10:06 AM by Greg Taylor with | with no comments

Filed under: retail, Food and Drink, Authenticity

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Going loco for local

The main piazza in Sorrento is named after Torquato Tasso, the greatest Italian poet of the late Renaissance. Tasso is best known for his 1575 masterpiece, Jerusalem Delivered. Sadly, in the same decade, Tasso developed a persecution mania and died just...

Posted Aug 24 2009, 09:25 AM by Greg Taylor with | with no comments

Filed under: Authenticity, Local, Drinks

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Staying local

Many local newspapers are struggling just now but some are showing real resilience. What’s their secret? Tindle Newspapers owns over 200 local papers and is Britain’s tenth-largest local-news publisher. It’s run by Sir Ray Tindle, an octogenarian who...

Posted Aug 13 2009, 09:34 AM by Greg Taylor with | with no comments

Filed under: Publishing, Authenticity

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The new authenticity

45s are back. iTunes is going retro with the launch of the new ‘D45’ – a throwback to the old days of the two-song 45 rpm vinyl record. The D45 section on the iTunes Store features discounted prices on packs of two digital song downloads. Just like old...

Posted Jul 28 2009, 08:41 AM by Greg Taylor with | with no comments

Filed under: Technology, Authenticity, Music, Retro

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Kindness never goes out of fashion

Members of Hyatt's Gold Passport loyalty program already enjoy numerous benefits when they visit a Hyatt hotel. Soon, however, they'll also benefit from a new Hyatt initiative – to deliver random acts of kindness. Hyatt's mission is to provide...

Posted Jun 22 2009, 09:04 AM by Greg Taylor with | with no comments

Filed under: Leisure, Authenticity, Hotels

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How can you bring storytelling and authenticity to your brand?

Be like Stadium Associates who’ve gone beyond the usual team-licensed caps, T-shirts and watches. Working on the assumption that there are enthusiasts out there wishing for bigger and better ways to express their passion, Stadium Associates is now giving...

Posted Jun 18 2009, 11:54 AM by Greg Taylor with | with no comments

Filed under: Authenticity, Sport, Gardening, New York Yankees, Baseball

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How can you help people re-slice the familiar?

Think like the US beef industry who’re rolling out new cuts in response to people’s desire these days to make more of their own dinners, and seek out relatively cost-effective ways to enjoy a good steak. The beef industry spent five years and $1.5 million...

Posted Jun 02 2009, 01:22 PM by Greg Taylor with | with no comments

Filed under: credit crunch, retail, FMCG, Authenticity

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Honesty is the best policy, so how can you keep it real?

People like knowing what they're getting before they open their wallets. For those looking to get a new haircut, MopShots offers an online lookbook of real cuts on real people, with details on the salons that created them. www.mopshots.com Snapshots...

Posted May 29 2009, 12:00 PM by Greg Taylor with | with no comments

Filed under: retail, Fashion, Authenticity, Social Networks

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How can you provide an antidote to 24/7 angst-ridden world?

Think like Häagen-Dazs who have produced 'Häagen-Dazs Five' which focuses on keeping things pure, natural and simple – adjectives which hold a nostalgic, reassuring and calming appeal in today's ailing economic climate. As a delicacy with...

Posted Apr 20 2009, 09:28 AM by Greg Taylor with | with no comments

Filed under: Food, Provenance, Authenticity, Anxiety

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How can you take inspiration from a parallel industry?

Think like confectioners, Mars, who’ve taken cues from the wine connoisseur and specialist coffee house with their high-end chocolate store, Pure Dark. Based in New York’s West Village, the staff really know their chocolate and are there to educate as...

Posted Mar 18 2009, 06:00 PM by Greg Taylor with | with no comments

Filed under: retail, Tag, Provenance, Authenticity, Confectionery

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Fast-food farmers

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Going loco for local

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Staying local

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The new authenticity

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Kindness never goes out of fashion

Tag Filter

How can you bring storytelling and authenticity to your brand?

Tag Filter

How can you help people re-slice the familiar?

Tag Filter

Honesty is the best policy, so how can you keep it real?

Tag Filter

How can you provide an antidote to 24/7 angst-ridden world?

Tag Filter

How can you take inspiration from a parallel industry?