Many brands don't seem to want to educate their customers, just in case all the extra effort goes to waste or benefits a competitor. Not so Intelligentsia Coffee. This small chain operates a ‘lab’ in New York dedicated to helping people learn more about coffee.
They offer barista classes, coffee and food pairing, home-brewing, milk steaming and latte art, cupping, espresso and brewed coffee tasting.
Ref. http://www.influxinsights.com/blog/article/2417/making-your-customers-smarter.html
http://www.intelligentsiacoffee.com/about/about-us
Greg Taylor
Blogging for:
Member since: 03 Jun 2008
Last login: 20 Nov 2009
Total Posts: 205
