The LVMH-owned brand Kenzo are using their ‘poppy’ symbol to introduce the concept of nature in the urban space. A field of 200,000 poppies has been popping up in cities throughout Europe. From Paris to Madrid and London to Warsaw, passersby are encouraged to pick the flowers and indulge their senses. (Thanks, Em and Wadey, for the Polish spot.)
Ref. http://runwayfashionweek.com/poppy-fields-forever/
http://www.luxuo.com/events/kenzo-field-of-poppies-toulouse.html
Greg Taylor
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