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How can you tap into a ‘going global’ backlash? 

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Think like the Melbourne-based founders of Daylesford and Hepburn Mineral Springs Co.

Tired of seeing imported water from the other side of the world on their local restaurant tables, they decided to act.

Today, the team bottles and distributes water from the heart of Melbourne's mineral springs capital.

Not only are their products natural, sustainable and local, with bottling and packaging just 100km from source, but they're stylish too.

Their line of sparkling fresh fruit mineral waters showcase brightly illustrated retro-looking labels, with sweet colors that match their equally scrumptious contents.

Daylesford and Hepburn Mineral Springs Co. are growing a dedicated following as Melbournians, Victorians and Australians as a whole go for their beautiful local goods.

 

 

Ref. http://www.coolhunting.com/archives/2009/06/daylesford_hepb.php

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About this blog

Daily Poke

Greg Taylor, brand inspiration director at international brand design consultancy Elmwood, brings you some of the best thought provoking creative ideas from around the world.
 

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Greg Taylor

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Daily Poke

Member since: 03 Jun 2008

Last login: 09 Feb 2010

Total Posts: 249

 
 
 
 

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