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What can you do to spark a little location-based rivalry? 

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Think like Everton football club.

They’ve come up with a great piece of marketing for their new club shop at the new £920 million ‘Liverpool One’ shopping centre.

It’s name is ‘Everton Two’, making their address: Everton Two, Liverpool One. Very nifty.

And this appears on all carrier bags too.

Local bragging rights to the Toffees on this occasion.

(Cheers Mino.)

 

Comments

May 21, 2009 12:53 PM
 

LOL

Guerrilla Marketing FTW

PS

Caaaaaaalm down !

 
 
May 22, 2009 10:54 AM
 

nice

 
 
May 22, 2009 11:11 AM
 

Ha!

As an Everton fan that's made my day.

Genius (like David Moyes)

 
 
May 23, 2009 2:31 AM
 

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Pingback from  Everton 2 – Liverpool 1 « Francis Anderson

 
 
May 29, 2009 9:33 PM
 

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Pingback from  Don Moses Comedy & Magic Blog  » Blog Archive   » Perspective

 
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About this blog

Daily Poke

Greg Taylor, brand inspiration director at international brand design consultancy Elmwood, brings you some of the best thought provoking creative ideas from around the world.
 

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Greg Taylor

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Daily Poke

Member since: 03 Jun 2008

Last login: 09 Feb 2010

Total Posts: 249

 
 
 
 

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