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What packaging format can you adopt from a different industry? 

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Think like South African’s The Company of Wine People who’ve unveiled their new eco-friendly design:the wine pouch, a product that on first glance resembles a Capri Sun for grown-ups! According to South Africa’s The Company of Wine People, wine pouches consume about 20% of the energy for production that a glass bottle does and has around 20% of the carbon footprint of glass (Tetra Paks use only about 5% of the energy of a glass bottle and has 5% the CO2 footprint). Pouches weigh 20 times less than bottles, wich means they are a lot easier to lug to

 

Ref. http://www.psfk.com/2009/01/a-pouch-full-of-wine.html     
Published Jan 22 2009, 12:49 PM by Greg Taylor
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Daily Poke

Greg Taylor, brand inspiration director at international brand design consultancy Elmwood, brings you some of the best thought provoking creative ideas from around the world.
 

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Greg Taylor

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Daily Poke

Member since: 03 Jun 2008

Last login: 25 Nov 2009

Total Posts: 208

 
 
 
 

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