Comment Central - All Comments

re: It’ll end in tears if you’re just going to Tweet around.

Richard Keith — Thu, 19 Nov 2009 13:50:39 GMT

An easy way to tell if you're a social media idiot: www.slideshare.net/.../an-easy-way-to-tell-if-youre-a-social-media-idiot

39 Reps with the 50-lb Blob | Diesel Crew – Muscle Building … | Fitness Health Wisdom

Tue, 17 Nov 2009 06:28:08 GMT

Pingback from 39 Reps with the 50-lb Blob | Diesel Crew – Muscle Building … | Fitness Health Wisdom

KLue KLassifieds – Events & Auditions – Easy Accounting For … | Investment Finance Wisdom

Tue, 17 Nov 2009 04:44:47 GMT

Pingback from KLue KLassifieds – Events & Auditions – Easy Accounting For … | Investment Finance Wisdom

» The Pin Point Accuracy Of Mobile Marketing - Comment Central … | Brand Marketing Tips

Mon, 16 Nov 2009 17:27:52 GMT

Pingback from » The Pin Point Accuracy Of Mobile Marketing - Comment Central … | Brand Marketing Tips

re: Online engagement for charities

john lush — Wed, 11 Nov 2009 11:39:37 GMT

We at Alpine Interactive redesigned the Horse Trust website, www.horsetrust.org.uk, and as it says above, offer more than simply information, we needed to create engagement and 'call-back' . Hence we endeavoured to bring out the personalities of the horses by not only using images, but also videos. In our eyes it was also crucial to have a 'Donate Now' on every page to offer the best opportunity for donation. We are aware that it has been a huge success, not only through our hard work, but also the client in updating the site on a regular basis.

Targeting the youth in your small business marketing campaigns | Understanding Marketing

Mon, 09 Nov 2009 18:28:41 GMT

Pingback from Targeting the youth in your small business marketing campaigns | Understanding Marketing

Evaldo blogas » Blog Archive » Digital in the News I

Evaldo blogas » Blog Archive » Digital in the News I — Mon, 09 Nov 2009 11:16:08 GMT

Pingback from Evaldo blogas » Blog Archive » Digital in the News I

» One-to-One Marketing goes 3D - Comment Central - Blogs - Brand … | Brand Marketing Tips

Fri, 06 Nov 2009 16:46:54 GMT

Pingback from » One-to-One Marketing goes 3D - Comment Central - Blogs - Brand … | Brand Marketing Tips

re: Mates for life? A strategy to reach Millenials in Social Networks

Heledd Straker — Fri, 06 Nov 2009 16:21:19 GMT

I absolutely agree that the social web should be exactly that: social. And the thing about the social web is that it is about building 'friendships' or, in other words, TRUST.

There are a bunch of great brands out there who have been hugely successful with this. For example, Starbucks and Prius have launched brilliant campaigns inviting fans/followers/customers to 'co-create' their brands, such as partaking in competitions to post billboard adverts on the web, or using an app to add pictures to a live video advert in Times Square, respectively.

When people feel empowered to make a difference, they will give out trust in bucket loads. And this is particularly the case for young adults, many of whom are starting out in the working world and, in the bid to establish their 'work' identity are all but desperate to feel they can add value.

Another strategy to build a 'friendship' online, particularly with young people, is to make something fun or humorous. So, indeed Compare the Meerkat is a work of genius, as the company has gone all out to create a big campaign, complete with authentic Compare the Meerkat website. And all because 'meerkat' sounds a bit like 'market'. It's one big shaggy dog tale, which is brilliant.

All in all, a great little article - very insightful.

The only thing I'd add is that many young people use social networking sites primarily to enhance their 'real-life' friendships, perhaps partially explaining why Facebook is more successful than MySpace ('where, like, any weirdo can contact you!').

Social comments and analytics for this post

uberVU - social comments — Fri, 06 Nov 2009 14:17:11 GMT

This post was mentioned on Twitter by dnxtra: Info art and crowd sourcing...What are the top digital trends for 2010? http://tinyurl.com/yj977sd

Twitter Trackbacks for Nine Top Digital Trends for 2010 - Comment Central - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Fri, 06 Nov 2009 12:50:21 GMT

Pingback from Twitter Trackbacks for Nine Top Digital Trends for 2010 - Comment Central - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

ONE-TO-ONE MARKETING GOES 3D « PCD Advertising Agency

ONE-TO-ONE MARKETING GOES 3D « PCD Advertising Agency — Thu, 05 Nov 2009 17:10:58 GMT

Pingback from ONE-TO-ONE MARKETING GOES 3D « PCD Advertising Agency

re: It’ll end in tears if you’re just going to Tweet around.

Richard Keith — Thu, 05 Nov 2009 17:03:40 GMT

Couldn't agree more.

Twitter Trackbacks for Dispelling the myths of online video. - Comment Central - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Wed, 04 Nov 2009 21:30:02 GMT

Pingback from Twitter Trackbacks for Dispelling the myths of online video. - Comment Central - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

re: Dispelling the myths of online video.

Bill Lake — Wed, 04 Nov 2009 19:21:21 GMT

Mark - great points!

The level of engagement with interactive video ads has reach new heights with more robust interactive delivery platforms and more engaging content. Beyond simple viewer-reaction metrics, it's now possible to simulate dialog with a web video viewer, much like a company rep might do with a prospect to segment the buyer and then deliver a more targeted message. It's exciting to see the real potential of the web being used this way.