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What are the rewards of consumer sales promotions for businesses?

It is clear what the benefits of sales promotions are for consumers – and they know it. Demand for rewards and consumer incentives have grown immeasurably in the last year and it’s now what consumers expect wherever they shop. On the surface it would...

Posted Oct 29 2009, 04:49 PM by Rocket with | with no comments

Filed under: success during recession, sales promotion, promotional marketing, rocket brighton, consumer incentive, recession solution, affinity marketing, discount club, customer incentive, loyalty and membership programme, the rocket marketing group

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Is this the end of the sale season?

As Morrisons announce an underlying profit before tax up 22% to £359m (2008/9: £295m) and the Halifax reporting that house prises rose another 0.8% last month there are now definite signs that the recession is slowing and maybe even that the end of our...

Posted Sep 21 2009, 10:13 AM by Rocket with | with no comments

Filed under: reward programmes, rewards scheme, uk loyalty rewards programme, success during recession, sales promotion, customer retention, savings scheme, loyalty rewards programme, promotional marketing, corporate, customer experience, consumer confidence, the home and garden club, uk rewards programme, reward programme, the big savings club, incremental revenue, rocket marketing group, loyalty rewards program, customer service, loyalty programme, loyalty scheme, brand awareness, exclusive discounts, the entertainment club, loyalty club, reward customers, free marketing, free restaurant marketing, customer loyalty, membership programmes, brand loyalty, loyalty program, exclusive discount, rocket brighton, rewards, discount marketing, free promotion, incentive, free marketing tool, loyalty propositions, loyalty proposition, consumer incentive, discount voucher, recession solution, affinity marketing, discount club, brighton restaurant marketing, consumer savings, 241 hotel club, free marketing solution, loyalty rewards, promotions and incentives, special offers and discounts, 2 for 1 movie and game rental card, customer rewards, 10% off jml, 2 for 1 golf, loyalty and membership programme, 2 for 1 hotel accommodation, free rewards

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Top ten UK & Ireland city breaks – the rewards for consumers and businesses

With Brits spending more and more time holidaying at home on ‘staycations’, I wanted to explore the UK and Ireland to find my favourite city break destinations, seeing what there is to entice tourists there and which businesses are potentially profiting...

Posted Sep 14 2009, 09:24 AM by Rocket with | with no comments

Filed under: reward programmes, rewards scheme, uk loyalty rewards programme, success during recession, sales promotion, customer retention, savings scheme, loyalty rewards programme, promotional marketing, corporate, customer experience, consumer confidence, the home and garden club, uk rewards programme, reward programme, the big savings club, incremental revenue, rocket marketing group, loyalty rewards program, customer service, loyalty programme, loyalty scheme, brand awareness, exclusive discounts, the entertainment club, loyalty club, reward customers, free marketing, free restaurant marketing, customer loyalty, membership programmes, brand loyalty, loyalty program, exclusive discount, rocket brighton, rewards, free promotion, incentive, free marketing tool, loyalty propositions, loyalty proposition, brand value, consumer incentive, affinity marketing, discount club, partnership marketing, brighton restaurant marketing, affinity programmes, recession solutions, brand loyal, discount clubs, incentive marketing, 2 for 1 offer, 2-4-1 nights, 241 nights, 2 for 1 dublin holiday, 2 for 1 london break, consumer incentives, hotel offer, 241 Edinburgh break, 2 for 1 holiday break, crowne plaza, hotel deal, parnership programmes, consumer savings, 2-4-1 hotel club, 241 hotel club, brook hotels, hotel savings, cheap breaks, free marketing solution, free accommodation, loyalty and membership programmes, package holiday, 241 dublin holiday, hotel discount, hotel offers, cheap holiday, old english inns, 241 london break, employee benefits, holiday inn, loyalty rewards, theatre offer, consumer rewards, discount hotel club, customer incentive, uk city break, 241 discount, hotel promotion, 2 for 1 nights, theatre discount, uk mini break, 2 for 1, aggressive discounting, cheap uk holiday, 2 nights for the price of 1, 2 for 1 hotel club, holiday promotions, budget airlines, cheap uk city break, cheap UK and Ireland holidays, cheap hotel club, holiday inn express

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Can the British holiday boom last?

There have been many surveys and reports this year indicating an increase in the number of British people taking their holidays in Britain. Travelsupermarket.com conducted research back in July, showing that 50 % of British holiday makers said that they...

Posted Sep 03 2009, 02:33 PM by Rocket with | with 5 comment(s)

Filed under: reward programmes, rewards scheme, uk loyalty rewards programme, success during recession, sales promotion, customer retention, savings scheme, loyalty rewards programme, promotional marketing, corporate, customer experience, consumer confidence, the home and garden club, uk rewards programme, reward programme, the big savings club, incremental revenue, rocket marketing group, loyalty rewards program, customer service, loyalty programme, loyalty scheme, brand awareness, exclusive discounts, the entertainment club, loyalty club, reward customers, free marketing, free restaurant marketing, customer loyalty, membership programmes, brand loyalty, loyalty program, exclusive discount, rocket brighton, rewards, free promotion, incentive, free marketing tool, loyalty propositions, loyalty proposition, brand value, consumer incentive, affinity marketing, discount club, partnership marketing, brighton restaurant marketing, affinity programmes, recession solutions, brand loyal, discount clubs, incentive marketing, 2 for 1 offer, 2-4-1 nights, 241 nights, 2 for 1 dublin holiday, 2 for 1 london break, consumer incentives, hotel offer, 241 Edinburgh break, 2 for 1 holiday break, crowne plaza, hotel deal, parnership programmes, consumer savings, 2-4-1 hotel club, 241 hotel club, brook hotels, hotel savings, cheap breaks, free marketing solution, free accommodation, loyalty and membership programmes, package holiday, 241 dublin holiday, hotel discount, hotel offers, cheap holiday, old english inns, 241 london break, employee benefits, holiday inn, loyalty rewards, theatre offer, consumer rewards, discount hotel club, customer incentive, uk city break, 241 discount, hotel promotion, 2 for 1 nights, theatre discount, uk mini break, 2 for 1, aggressive discounting, cheap uk holiday, 2 nights for the price of 1, 2 for 1 hotel club, holiday promotions, budget airlines, cheap uk city break, cheap UK and Ireland holidays, cheap hotel club, holiday inn express

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Waitrose… Pizza Express … does aggressive discounting destroy the brand value?

It seems like all people want at the moment is the cheapest deal, and that lowering prices and putting huge sale posters up is the only way to entice consumers into a shop/business. But with sale savvy shoppers and the help of internet comparison sites...

Posted Aug 24 2009, 02:12 PM by Rocket with | with 1 comment(s)

Filed under: reward programmes, rewards scheme, uk loyalty rewards programme, success during recession, sales promotion, customer retention, savings scheme, loyalty rewards programme, promotional marketing, corporate, customer experience, consumer confidence, the home and garden club, uk rewards programme, reward programme, the big savings club, incremental revenue, rocket marketing group, loyalty rewards program, customer service, loyalty programme, loyalty scheme, brand awareness, exclusive discounts, the entertainment club, loyalty club, reward customers, free marketing, free restaurant marketing, customer loyalty, membership programmes, brand loyalty, loyalty program, exclusive discount, rocket brighton, rewards, free promotion, incentive, loyalty propositions, loyalty proposition, brand value, loyalty clubs, consumer incentive, discount voucher, recession solution, affinity marketing, partnership programmes, discount club, partnership marketing, brighton restaurant marketing, affinity programmes, recession solutions, agressive discounting, brand loyal, bespoke loyalty and membership programme, free advertising, discount clubs, 2 for 1 pizza, incentive marketing

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Cost-effective marketing during recession

Advertising is expensive and whilst it is essential, it becomes increasingly difficult for a business to advertise through the traditional mediums when advertising budgets are being slashed. Companies are looking for more cost-effective ways to promote...

Posted Jun 17 2009, 11:40 AM by Rocket with | with 2 comment(s)

Filed under: reward programmes, rewards scheme, uk loyalty rewards programme, success during recession, sales promotion, customer retention, savings scheme, loyalty rewards programme, promotional marketing, corporate, customer experience, consumer confidence, the home and garden club, uk rewards programme, reward programme, the big savings club, incremental revenue, rocket marketing group, loyalty rewards program, customer service, loyalty programme, loyalty scheme, brand awareness, exclusive discounts, free business marketing, the entertainment club, loyalty club, reward customers, free marketing, customer loyalty, membership programmes, brand loyalty, marketing small business, cost-effective marketing, marketing promotion, adspend, loyalty program, exclusive discount, marketing a business, member discounts, rocket brighton, marketing ideas, rewards, discount marketing, marketing options, free promotion, marketing proposition, incentive, market business through sales promotion, cost-effective, marketing agency, free marketing tool, loyalty propositions, loyalty proposition, successful marketing solutions, cost-effective business marketing, cost-effective advertising

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Time for the brand identity business to re-evaluate

Declining income, conﬂicted managers and demoralised staff. If you’re in the brand identity business, it may be time to re-evaluate your business development strategy.

Posted Jun 10 2009, 04:51 PM by Dan Dimmock with | with 7 comment(s)

Filed under: success during recession, customer retention, brand, reputation, new business, restoring business confidence, credit crunch, boost sales, build customer loyalty, Agency, Recession, networking, marketing, branding

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New Marketing Rules

It seems that just about everywhere I turn some marketing guru somewhere is offering me the definitive way to beat the recession through marketing salvation. My in-box is stuffed with offers for courses… free downloads… podcasts and just about everything...

Posted May 26 2009, 02:36 PM by jonathan gabay with | with 1 comment(s)

Filed under: Brands, communication skills, business article, success during recession, customer confidence, brand, consumer confidence, customers' needs, brand awareness, consumers' needs, credit crunch, small business, customer loyalty, brand loyalty, build customer loyalty, Advertising, marketing

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Rewarding small to medium sized businesses

The British Bankers’ Association reported that the amount banks lending to small businesses rose by 239 million in January, proving that small businesses can still emerge and grow despite the current economic climate . In some instances small and medium...

Posted Mar 27 2009, 04:09 PM by Rocket with | with no comments

Filed under: reward programmes, rewards scheme, uk loyalty rewards programme, success during recession, current economic climate, sales promotion, customer retention, savings scheme, customer confidence, brand, reputation, loyalty rewards programme, promotional marketing, corporate, brand recognition, new business, customer experience, business advertising, consumer confidence, the home and garden club, promote brand loyalty, uk rewards programme, reward programme, jml, free restaurant promotion, the big savings club, improve sales figures, incremental revenue, rocket marketing group, loyalty rewards program, restoring business confidence, customer service, restore consumer confidence, customers' needs, drive repeat business, loyalty programme, small to medium business, recommendation, excellent customer service, loyalty scheme, recommend, brand awareness, exclusive discounts, free business marketing, brand promotion, consumers' needs, the entertainment club, loyalty club, reward customers, credit crunch, medium business, small business, free marketing, free restaurant marketing, customer loyalty, word of mouth, boost sales, membership programmes, brand loyalty, profit growth, build customer loyalty, marketing small business

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What are the rewards of consumer sales promotions for businesses?

Tag Filter

Is this the end of the sale season?

Tag Filter

Top ten UK & Ireland city breaks – the rewards for consumers and businesses

Tag Filter

Can the British holiday boom last?

Tag Filter

Waitrose… Pizza Express … does aggressive discounting destroy the brand value?

Tag Filter

Cost-effective marketing during recession

Tag Filter

Time for the brand identity business to re-evaluate

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New Marketing Rules

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Rewarding small to medium sized businesses