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It’s a smaller world, but is it blander for it? By Rajnish Razdan, Creative Director, TheAgency

Whilst chatting with my cousin in India via Facebook, it struck me how social media sites are helping to merge cultural boundaries. At the expense of sounding like someone who never switches off, this got me thinking about its effects on marketing and...

Posted Sep 18 2009, 12:25 PM by Rajnish Razdan with | with 7 comment(s)

Filed under: social media, branding, creative, strategic

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Pharmaceutical branding – time for a wake up call?

The winds of change seem fairly constant in the pharmaceutical industry. Complex legislative and regulatory issues, increased competition, complex company structures, mergers and acquisitions all impact on business thinking and practice. Add to this a...

Posted Aug 20 2009, 09:18 AM by Laura Haynes with | with 2 comment(s)

Filed under: branding, communications, pharmaceutical, brand health check

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How can digital brands compete with heritage?

It starts with a little scamp in a flat cap purchasing a loaf of bread from a bakers. A near miss with a horse drawn cart and a healthy dose of sepia tells us we’re somewhere in Victorian England, and a midland dialect is thrown in to make us feel all...

Posted Jul 30 2009, 11:39 AM by Matt Fitzsimons, Head of Planning, EHS Brann with | with no comments

Filed under: digital, Advertising, New Media, marketing, branding, Retail, heritage

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Crossing borders with email marketing

It really amazes me that there are still so many sloppy emailers that think they can apply the same strategy to their international campaigns as they do their UK campaigns, and use the same content and creative. Just last night I received an email from...

Posted Jul 29 2009, 04:50 PM by Simon Bowker, UK Managing Director, eCircle with | with 1 comment(s)

Filed under: communication skills, reputation, brand awareness, build customer loyalty, digital, New Media, data, bespoke data, customer journey, branding, Retail, cost-effective marketing, marketing a business, successful marketing solutions, data quality

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Farewell to the strangely familiar man in the mirror

Anyone old enough remembers where they were when they heard that Kennedy was assassinated. In 1977 I was in a coach car park when people shouted – literally wailed – over the death of Elvis Presley. I remember the assassination of Lennon, Kurt Cobain...

Posted Jun 29 2009, 09:36 AM by jonathan gabay with | with no comments

Filed under: Brands, branding, expert, celebrity, michael, jackson, jonathan, gabay

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Time for the brand identity business to re-evaluate

Declining income, conﬂicted managers and demoralised staff. If you’re in the brand identity business, it may be time to re-evaluate your business development strategy.

Posted Jun 10 2009, 04:51 PM by Dan Dimmock with | with 7 comment(s)

Filed under: success during recession, customer retention, brand, reputation, new business, restoring business confidence, credit crunch, boost sales, build customer loyalty, Agency, Recession, networking, marketing, branding

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The pathway to South Africa 2010

The 2010 football World Cup in South Africa is just over a year away and it is reaching the time that brands traditionally panic. How do they reach their target audiences during one of the world’s most high-profile sporting events? Is it too late? How...

Posted May 22 2009, 11:29 AM by Jason Morgan, CEO, CACT with | with no comments

Filed under: brand, promotional marketing, brand recognition, promote brand loyalty, brand awareness, brand promotion, brand loyalty, marketing small business, Advertising, marketing, football, branding, sport, sponsorship, Charlton, World Cup

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It’s a smaller world, but is it blander for it? By Rajnish Razdan, Creative Director, TheAgency

Tag Filter

Pharmaceutical branding – time for a wake up call?

Tag Filter

How can digital brands compete with heritage?

Tag Filter

Crossing borders with email marketing

Tag Filter

Farewell to the strangely familiar man in the mirror

Tag Filter

Time for the brand identity business to re-evaluate

Tag Filter

The pathway to South Africa 2010