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Edition:: UK |; Asia

Jobs

Marketing Manager – Events Industry
Up to £40,000 Plus Pension
Strategic Insight / Data Consultant (Financial Services)
£200-£300
Customer Insights Marketing Manager (Retail)
£40000-£50000
Head of E-commerce
Attractive
Business Development Executive
£25000-£35000

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An instant tap on the teen market By Saman Mansourpour, Partner, TheAgency

In a week when record numbers of teenagers have been biting their nails in anticipation of their A Level results and pundits are predicting that students will leave university with an average debt of £17,500, leading brand and marketing response agency...

Posted Sep 18 2009, 01:23 PM by Saman Mansourpour with | with 1 comment(s)

Filed under: social networking, brand, teenagers, now trends, theagency

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Confused retail targeting? Blame it on the kids

Many retailers have got their act together when it comes to extending their reach from the High Street into customers’ homes. If my family’s collective inbox is anything to go by we seem to have most of the big retail names emailing us on a regular basis...

Posted Aug 21 2009, 12:37 PM by Richard Greenhalgh, MD, EHS Brann Discovery with | with 2 comment(s)

Filed under: brand, loyalty scheme, customer loyalty, build customer loyalty, data, marketing, Retail

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Time for the brand identity business to re-evaluate

Declining income, conﬂicted managers and demoralised staff. If you’re in the brand identity business, it may be time to re-evaluate your business development strategy.

Posted Jun 10 2009, 04:51 PM by Dan Dimmock with | with 7 comment(s)

Filed under: success during recession, customer retention, brand, reputation, new business, restoring business confidence, credit crunch, boost sales, build customer loyalty, Agency, Recession, networking, marketing, branding

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New Marketing Rules

It seems that just about everywhere I turn some marketing guru somewhere is offering me the definitive way to beat the recession through marketing salvation. My in-box is stuffed with offers for courses… free downloads… podcasts and just about everything...

Posted May 26 2009, 02:36 PM by jonathan gabay with | with 1 comment(s)

Filed under: Brands, communication skills, business article, success during recession, customer confidence, brand, consumer confidence, customers' needs, brand awareness, consumers' needs, credit crunch, small business, customer loyalty, brand loyalty, build customer loyalty, Advertising, marketing

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The pathway to South Africa 2010

The 2010 football World Cup in South Africa is just over a year away and it is reaching the time that brands traditionally panic. How do they reach their target audiences during one of the world’s most high-profile sporting events? Is it too late? How...

Posted May 22 2009, 11:29 AM by Jason Morgan, CEO, CACT with | with no comments

Filed under: brand, promotional marketing, brand recognition, promote brand loyalty, brand awareness, brand promotion, brand loyalty, marketing small business, Advertising, marketing, football, branding, sport, sponsorship, Charlton, World Cup

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Spotify – another one-hit wonder or a sustainable player?

Spotify’s founder Daniel Ek spoke on Friday (15 May) at the Great Escape festival in Brighton. He told the conference how Spotify had come to be and shared his vision for the future. Spotify is the current star in a succession of well documented and debated...

Posted May 19 2009, 05:15 PM by James Bates with | with 4 comment(s)

Filed under: social media, websites, web 2.0, Brands, entertainment growth, brand, brand recognition, customer experience, brand awareness, brand promotion, brand loyalty, build customer loyalty, Advertiser Funded Programmes, digital, Industry, Advertising, New Media

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Rewarding small to medium sized businesses

The British Bankers’ Association reported that the amount banks lending to small businesses rose by 239 million in January, proving that small businesses can still emerge and grow despite the current economic climate . In some instances small and medium...

Posted Mar 27 2009, 04:09 PM by Rocket with | with no comments

Filed under: reward programmes, rewards scheme, uk loyalty rewards programme, success during recession, current economic climate, sales promotion, customer retention, savings scheme, customer confidence, brand, reputation, loyalty rewards programme, promotional marketing, corporate, brand recognition, new business, customer experience, business advertising, consumer confidence, the home and garden club, promote brand loyalty, uk rewards programme, reward programme, jml, free restaurant promotion, the big savings club, improve sales figures, incremental revenue, rocket marketing group, loyalty rewards program, restoring business confidence, customer service, restore consumer confidence, customers' needs, drive repeat business, loyalty programme, small to medium business, recommendation, excellent customer service, loyalty scheme, recommend, brand awareness, exclusive discounts, free business marketing, brand promotion, consumers' needs, the entertainment club, loyalty club, reward customers, credit crunch, medium business, small business, free marketing, free restaurant marketing, customer loyalty, word of mouth, boost sales, membership programmes, brand loyalty, profit growth, build customer loyalty, marketing small business

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An instant tap on the teen market By Saman Mansourpour, Partner, TheAgency

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Confused retail targeting? Blame it on the kids

Tag Filter

Time for the brand identity business to re-evaluate

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New Marketing Rules

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The pathway to South Africa 2010

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Spotify – another one-hit wonder or a sustainable player?

Tag Filter

Rewarding small to medium sized businesses