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Does it matter if 24% of tweets are created by bots? 

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This is just one of the interesting statistics held in the recent report, Inside Twitter by Sysomos, which goes into some serious detail about this most loved and hated darling of the social media set.  There are more women twitters than men, 50% of twitterers have less than 6 followers, and Tuesday is the most active day for tweets are just a few of the facts in the report.

Regardless of this, there is a genuine question about how all of this activity is converting into revenue, and how long will it be before Twitter is replaced with the new microblogging kid on the block.  For me, both these questions are largely irrelevant as the important change is not Twitter itself, but the realisation of the value in listening and sharing small things. 

For me, I only began to understand the relevance of Twitter once I realised that it is not about what you say (or tweet), but about who you are following.  Once you begin to find tweets that interest you and stimulate your thinking, then very quickly you begin to extend your range of people you follow, and all of a sudden, it is an indispensable input to your day.  The ability to surround yourself with other people's thinking massively accelerates your ability to sort relecant from irrelevant content - it gives you focus!

So, whether Twitter continues its meteoric growth, or whether it begins to plateau and fall from grace in the style of Myspace, the essence of Twitter will live on for a very long time. 

Follow me on www.twitter.com/rosstmw

 

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Comment Central

Comment Central is Brand Republic's open access blog. It is designed for anyone on Brand Republic to post genuine opinion pieces and air industry insight that is of interest to the wider marketing community. It isn't for self promotion and is strictly moderated. Pieces that do not meet the criteria will be taken down by BR's editors.
 

About the author

Ross Taylor

Member since: 18 Dec 2008

Last login: 23 Oct 2009

Total Posts: 11

 
 
 
 

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