http://community.brandrepublic.com/blogs/chrisreed/archive/2009/06/23/loyalty-v-sales-promotion.aspxThe essence of a great synergistic brand partner led loyalty scheme is encapsulated by the award winning Times Culture+ program. The complete opposite of trying to buy readers by bribing them with cover price discounts and a myriad of completely randomenCommunityServer 2007 SP2 (Debug Build: 20611.960)