http://community.brandrepublic.com/blogs/chrisreed/archive/2009/06/19/mccoys-non-branded-promotion-is-everything-that-is-wrong-with-fmcg-sp.aspxMcCoy’s has recently launched a “win gadgets” competition on-pack – the title says it all – its lazy. They are offering the chance to win ipods and ps3’s but you will notice the complete lack of brand endorsement from either Apple or Sony. This sums upenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/chrisreed/archive/2009/06/19/mccoys-non-branded-promotion-is-everything-that-is-wrong-with-fmcg-sp.aspx#47709Mon, 29 Jun 2009 14:32:04 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:47709SOPHIE DARANYI<p>Has it struck those sitting in P&amp;I towers that perhaps, just perhaps, the reason for not including Sony, Apple or other overused partner brand has something to do with the available budget, timing or indeed willingness of these big and popular brands to participate in activity with McCoys?</p> <p>To claim the promotion is 'everything that is wrong with FMCG SP' is a tad rich - at least McCoy's is trying to build some brand equity as opposed to resorting to a default price offer.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=47709" width="1" height="1">