Chris Reed on partnership marketing - All Comments

Who need's Phil Collins when you can have Zingolo? - Chris Reed on … | Drakz News Station Ghana

Fri, 20 Nov 2009 16:05:01 GMT

Pingback from Who need's Phil Collins when you can have Zingolo? - Chris Reed on … | Drakz News Station Ghana

Who need's Phil Collins when you can have Zingolo? - Chris Reed on … | Drakz News Station Ghana

Fri, 20 Nov 2009 16:03:21 GMT

Pingback from Who need's Phil Collins when you can have Zingolo? - Chris Reed on … | Drakz News Station Ghana

re: Tesco’s poor man’s X-factor partnership hits the wrong note

Andrew Hewitt — Wed, 18 Nov 2009 12:21:33 GMT

There is no denying that people like to perform and if life’s a stage why not give the public the chance to perform with the best equipment? Our performance pods do that and have been inundated and at capacity since we opened the first one last week.

Tesco has long been more than a place to just buy your groceries so why does the shopping experience need to remain a hum drum chore? As an extension to Tesco’s entertainment credentials the pods will prove to be a powerful tool for brand engagement, a interactive way to get messages across and more importantly a source of fun.

So far the majority of people have used the pods to enjoy themselves with friends and brighten up their day. A few, however, want to show off their talent and perhaps we will unearth a gem. Wouldn’t it be great if found someone and gave them facilities they needed to express on a bigger stage?

re: Tesco’s poor man’s X-factor partnership hits the wrong note

Robert Beattie — Thu, 12 Nov 2009 12:01:42 GMT

My niece is producing the first winners' video - grand total of £3k budget! - it's a 16 year old kid

re: Powerade, iPods and running - a great lifestyle and brand partnership

John Baker — Wed, 14 Oct 2009 11:27:15 GMT

Very well written Chris. I'd almost say you must have read the dgiital strategy! Powerade does want to sell more Powerade, of course, but you also have to believe on other simple insights -- if people that exercise or are into sport are using Powerade tools like hydration calculators and BPM software (or reading blog posts about rugby players they've seen in great adverts), they will choose Powerade at retail. Marketing dollars spent wisely can add real value to consumers and consumers do pay back brands that help them with loyalty.

re: Free crap versus loyalty in the newspaper world

Peter Gutfreund — Mon, 12 Oct 2009 13:42:18 GMT

Shouldn't a loyalty scheme be free for loyal customers? Why do they have to pay extra to be members? I understand that Times subscribers (who pre-pay) get membership free - but what about other loyal readers who can't/won't subscribe?

Pizza Express and Picturehouse Cinemas have loyalty schemes you have to pay to join, but for both of these you effectively get your money back in vouchers for the core product.

re: What does Grease and apples have in common? Nope, me neither!

Samanda Rose — Tue, 22 Sep 2009 13:52:59 GMT

I think Chris has lost his sense of fun and/or doesn’t understand the constantly challenging role of PR to engage new and existing consumers – especially with a brand like Pink Lady where there will be no news or NPD. This is clearly a mutually beneficial partnership for both parties, Grease gets a bit of publicity and the apple guys get to have their brand name mentioned in titles that wouldn’t normally be interested in them. And before you say it or think it, no I don’t work on the Pink Lady account but I have engineered similar PR contra deals in the past where both parties get some exposure and no money changes hands. I think it’s a great, low cost way of ensuring branded mentions in the press.

re: Dont men relax in the bath and dream too?

gotnoteef — Thu, 10 Sep 2009 09:07:21 GMT

surely the obvious promo for the male audience is splash-free por...

nah - let's stop there - Radox will never go for it.

re: Chocolate and handbags now if we just had shoes that would be everything a girl could wish for!

Chris Reed — Sun, 06 Sep 2009 15:03:55 GMT

Hi Lauren, except that site doesnt actually feature Beuno Chocolate just lots of links to winning lots of bags! Surely it should look like Bueno Chocolate site not this which looks like a terrible advert for the brand?

re: Chocolate and handbags now if we just had shoes that would be everything a girl could wish for!

Lauren Beer — Fri, 04 Sep 2009 11:55:57 GMT

the kinder website is now up and running - www.bueno-designerhandbag.com

it's fab - you can register everyday for the chance to win, and it shows you all the bags that are available to be won!

re: Sun and Mail eclipsed by the Star?

A Shopper — Mon, 24 Aug 2009 14:06:36 GMT

The amount of food and drink they give away with that paper, you could pretty much survive on it.

re: Superdrug’s Summer promotion could have been so much more......summery!

A Shopper — Fri, 17 Jul 2009 15:40:47 GMT

There are so many of these route one type promos. Does the customer care though? I'm not so sure.

re: McCoys non-branded promotion is everything that is wrong with FMCG SP

SOPHIE DARANYI — Mon, 29 Jun 2009 14:32:04 GMT

Has it struck those sitting in P&I towers that perhaps, just perhaps, the reason for not including Sony, Apple or other overused partner brand has something to do with the available budget, timing or indeed willingness of these big and popular brands to participate in activity with McCoys?

To claim the promotion is 'everything that is wrong with FMCG SP' is a tad rich - at least McCoy's is trying to build some brand equity as opposed to resorting to a default price offer.