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When a synergistic brand partnership comes along that effectively taps into the lifestyle of its consumers it should be held up like an Olympic torch and applauded! So Powerade’s brand partnership with the Great Event Series, which includes the Great...

Posted Oct 13 2009, 09:38 PM by Chris Reed with | with 1 comment(s)
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Chris Reed on partnership marketing
Chris Reed managing director of partnership agency Cocktail Marketing explores the multitude of sins that make up the world of newspaper and magazine promotions.
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Chris Reed

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Member since: 04 Jun 2009

Last login: 20 Nov 2009

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