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The National Trust has pulled off a coup by being the first charity to create a brand partnership with Monopoly. Up until now any tom, dick or harry brand have created partnerships with Monopoly with regional themes, football clubs, cartoon characters...

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Chris Reed on partnership marketing
Chris Reed managing director of partnership agency Cocktail Marketing explores the multitude of sins that make up the world of newspaper and magazine promotions.
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Chris Reed

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Member since: 04 Jun 2009

Last login: 20 Nov 2009

Total Posts: 26

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