The National Trust has pulled off a coup by being the first charity to create a brand partnership with Monopoly. Up until now any tom, dick or harry brand have created partnerships with Monopoly with regional themes, football clubs, cartoon characters you name it having their own Monopoly branded board.
The National Trust will educate people about twenty six National Trust places from across the UK including beaches, a light house, a mill from the Industrial Revolution and Sir Winston Churchill’s family home and raise money from the sale proceeds. Where there are houses and hotels in the original game, National Trust Monopoly has players building visitor centres and holiday cottages, a neat twist.
You may think that the ultimate capitalist game has little to do with an historical charity but they are all themed around property. A castle instead of Bond Street, a light house instead of MayFair. Ultimately a more interesting game that could lead to people becoming more enthused and inspired about the National Trust while still competing madly to win a classic board game.
