Kit Kat’s free music download with every pack promises much and overall it delivers. Nestle have formed an alliance with Universal to offer every customer a free download from 500,000 music tracks. Although because there is no brand on the packs, no Play.com or itunes to reinforce a trust factor, customers might be cynical about which music tracks that they will actually receive. There does appear to be a great choice of old and new from major artists.
As the partnership is with only with one of the major music labels many people will be disappointed with the choice but overall they’re getting free music just from buying a Kit Kat to listen to in their perfect tea break so what have they go to lose! Music and Kit Kat’s are a fine partnership.
