Radox have launched a very imaginative promotion giving away 10,000 splash proof Kathy Lette books or downloads for those in the 21st century. The book is all about life and lust, marriage and divorce. It is also about a women’s busy lifestyles and how they should be more selfish with their time for their sake and the sake of everyone around them. http://www.be-selfish.co.uk/#/how-to-be-selfish/
I love the thought of a splash free book...maybe they could do splash free newspapers or iphone......sorry I digress. Radox are also giving away the ubiquitous spa break as well as giving time tips to busy mums but it is the partnership with the publisher that is truly capturing the spirit of what a relaxing bath should be all about.....you! What is missing is a brand partnership with a book retailer to order more of her books and more books in general for you to relax and enjoy in the bath with or without splahes.
The only drawback of this entire marketing and promotional strategy is that it is aimed exclusively at women! And women with kids at that. Does this mean single young women and men don’t have luxuriating baths to think about life and relax? To have their own time to get away from the kids or the wife or work or life for a few minutes? Where’s the man’s version of this splash free book? Maybe I could suggest a splash free Nick Hornby or Bear Grylls, Andy McNab or Jeremy Clarkson?
