I really like the new promotion that Kinder’s Bueno chocolate is running to win one of 100 designer handbags. Clearly aimed at women’s desire for designer handbags to place their Bueno chocolate in, they have created a reason that a woman would switch brands. Women will do anything for handbags and shoes...and chocolate!
Now the downside...the Bueno “win a designer handbag" website has either not been created or updated or launched. If it has it can’t be found on Google. So the main site is still running its existing “a little bit of what you fancy” promo. Surely it’s not too much to co-ordinate this? Especially as when you search for win designer handbags there are a million and one brands who are doing the same as Bueno (although at least no of them make chocolate).
Of course what would make me really love this promotion and for this to be a true brand partnership would be if Bueno had partnered with a designer handbag brand like Marc Jacobs or Matthew Williamson. However they haven’t. Now if they could form an alliance with Jimmy Choo or Christian Louboutin for their next promotion they could be onto a real winner!
