Now that the London Paper has blinked first can the London Lite be far behind in closing its doors? If it goes the same way promotional opportunities in London will significantly decline. They will revert back to The London Evening Standard (where most promotions are only attainable through the Standard card, previously the EROS card) and the Metro only. London Paper and London Lite have been cornering a mass market end of London promotions, especially those to do with going out and doing things in our great capital city. They have been driving redemptions ranging from minimal to very significant for theatres, cafes, restaurants, clubs, exhibitions and anywhere a Londoner might want to escape for the night that otherwise had nowhere to go but Time Out. Now where will they go?
