I love this! Anything that gets people reading quality newspapers as oppose to the mish mash of mini-editorial that passes for a free sheet gets my vote!
The Telegraph have teamed up with Gordons Gin to distribute 150,000 copies of a new free newspaper based on Telegraph editorial and is to be handed out every Friday afternoon at 25 UK railway stations, including some in London every Friday in July/August.
It will feature and lifestyle-focused, as opposed to news-led, including content on food, home, lifestyle, trends and fashion which will bring new readers unaware of these aspects in real newspapers having been fed on a diet of comic news lite from the freebies.
It is sensibly being aimed at high-spending women and men aged between 30 and 55 who they hope will like it so much that they will buy the weekend editions of the paper. This is what newspaper promotions are all about, strong editorial, content, points of difference, no promotional gimmicks, string reasons to continue to buy. A great idea!
How will the freesheets and rival broadsheets compete?
