We're now six months old. And for all sorts of reasons Garry and Robert have decided to do something that Ogilvy, Mather, J Walter Thompson, Doyle, Dane and Bernbach, never did: take their names off the door. So now we are just (Beta). And all the beta for it.
Why?
Because losing Campbell Lace is the right thing to do. (Beta) is much bigger than Garry and Robert already. (Beta) is a philosophy...a way of being...continuous improvement...never satisfied...always new....testing...testing...testing...speaking of which, we're incredibly excited to announce...
1) Mark Wood has joined us as our chairman.
Those of you who know Mark and his awesome reputation in the world of business and finance will understand why we're so lucky to have him. In recent years Mark has been CEO of both Axa, and The Prudential. Latterly he set up pensions company Paternoster. He's also been a great friend, inspiration, and sanity check for (Beta) in its formative months.
It's thrilling for us to have Mark on board. His presence adds a dimension to (Beta) that ensures we will never be just another advertising agency. Yeee Haaa.
2) Malcolm Green joins (Beta) as a partner.
From Gary Lineker for Walkers to Howard at the Halifax, Malcolm has one of the most awesome showreels in the business. But Malcolm is not a man who rests on his laurels. Since he left DLKW he has worked with Naked Communications, directed commercials, and videos. He joins us January 1st. Happy new year indeed.
Welcome Malcolm. It is a pleasure and an honour.
We had a modest soiree last week to celebrate the news of Mark, and Malcolm, the heartless slaughter of Campbell and Lace, and to say thank you to some of our friends, colleagues and clients who have got us through the first six months.
Nat and Lol came and we were delighted to hand over their grand. The cheque was so big it needed two strapping lads to hold it up!
