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The weird thing about this blog....

 

Everyone who's anyone seems to read this blog...well you are.

 

Lots of people seem to talk about it.

 

But very few people leave comments on it.

 

We don't take it personally, because it seems that even fewer people leave comments on the other Campaign blogs. (Except, of course, the very erudite Rory's.)

 

Blogs lifeblood are comments. Without comments, blogs are a bit like a man talking to himself. Sad.

 

So why don't advertising people leave comments on Campaign's blogs? Brand Republic's blogs get loads of comments.

 

Maybe it because Campaign readers are essentially 'broadcast' not 'interactive' kind of guys?

 

They like shouting at millions of Coronation Street viewers from the safety of a tv commercial, but have little appetite for conversation one on one.

 

Or maybe its because, although widely read, this blog, and the other Campaign blogs, are not worthy of comment.

 

We'd  be fascinated to hear your comments.

 

Meanwhile, if you are a client, and you want to find out if the senior management of your ad agency care about 'digital' try this simple test.

 

Go onto facebook and look them up. What? They haven't even bothered to sign up? Aren't they remotely interested? Well, what about twitter? Or maybe linkedin? No? Don't they give a damn about 'digital'? Aren't they even curious?

 

Actions speak louder than agency credentials.

 

Meanwhile Garry and I have decided to take the best commentator on our blog over the next two weeks out for a slap up breakfast.

 

And the worst commentator on our blog we will take out for a slap up breakfast twice.

 

OK? 

 

 

hello@campbelllacebeta.com

THE HISTORY OF CAMPBELL LACE (BETA)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

All Comments

  July 3, 2009

Two things:

1. Strangely this website doesn't always make it possible to post comments - the red button that enables you to do this disappears - so don't be too disspirited

2. Do I win?

  July 3, 2009

Ironically, I tried posting this earlier, but either it never appeared or it disappeared. My theory is that the fact that you cannot post anonymously easily (unlike other blogs - blogspot, etc) might put some people off posting. However, I have got round this by creating a profile which hides my real identity (Dr Leonard 'Bones' McCoy). It only took two minutes to set up.

  July 3, 2009

oh brilliant. i thought i didn't have a log-in because you have to be logged in to comment, but turns out i did. so i think this requiring people to log in feature may be putting people off? annnnnyway if people are talking about it and not leaving comments then you don't have enough friends. muhhahha. kidding. just keep at it, if you do it long enough the comments will come. :)

  July 3, 2009

Hi Robert,

I hope you don't take this the wrong way but I can't help mentioning the comparison between you concern with the lack of comments here and my concern with the lack of replies you've made to my emails.

I hope it's all going great though and 'wow!' on your new offices.

Nick

  July 5, 2009

Hey, James T Kirk. Thanks for your anonymous comment. Perhaps you will win breakfast with us. somewhere anonymous. All the best. Robert and Garry.

  July 5, 2009

Hey, Jeremy. Thanks for your comment. You may well win. you must be very excited at the prospect of watching me and Garry wold down bacon and eggs. Keep commenting mate. Best. Robert and Garry.

  July 5, 2009

Hi Anjali. We think you're right. Having to sign on is  real barrier to getting involved. It might be wiser for Campaign to do it the other way round. Get people involved by making it easy for them to leave comments without having signed up, and then persuade them to sign up.

  July 5, 2009

Hi Nicholas. You shame us. Apologies. But now we have offices and a base we promise we will be a little more organised. Best. Robert and Garry.

  July 6, 2009

Guys,

You have to say something interesting in order to provoke a response. That's how it works. No one comments on a blog simply to pass the time of day. They have to be provoked into action  either because they love what you say or hate what you say. So say something people either hate or love.

  July 6, 2009

Richard. I think you're a great planner but you're wasted in your current role. R.x

  July 6, 2009

I'm an interactive guy. I love breakfast. I must think of something compelling to rack your brains with. Hmm... How about the Digital Conundrum. Most people who use the word 'Digital' are doing it out of fear. As you rightly say, if they don't it reflects poorly on them. The trouble is the space that gets called 'Digital' is very speculative. It's the worlds most fruitful R & D lab but the majority of people that hold it up nice and high for clients to see are TERRIFIED to invest in it. Bitter? Yes. Hopeful? Definitely.

  July 6, 2009

Thanks Robert and Gary!

Just a thought: Perhaps one reason people don't comment so often is because one has to sign in to do so - It may feels like a lot of effort for a quick-fire response. Should Campaign should change this, or maybe not?

Anyway,I've enjoyed reading your posts so you probably don't need the link below.

Cheers,

Nick

www.bloggingtips.com/.../10-blogging-tips-for-2009-to-make-it-your-most-successful-blogging-year-ever

  July 6, 2009

Oh, I just realised you just answered my point, which was also made by Anjali. 'Doh!'

  July 6, 2009

Hi Syed. Utterly. 'Digital' has taken over from 'creative' as the most abused word in advertising. Can't help noting you're a facebook friend of Nils Leonard. Any mate of Nils' is a mate of ours.

  July 6, 2009

Hi Nicholas. Don't beat yourself up mate. Two comments are better than one. And thanks for your blogging tips. May we suggest you also send a copy to Richard Huntingdon!  :-)

See you soon, we hope. R&G.

  July 7, 2009

Richard's point may have been expressed a little, um, baldly, but his underlying point is correct. People are moved to make comments when they've read something they heartily agree with or, even more often, disagree with. And (so far) your blog hasn't dispensed many points of view. That's cos it's a "Hey this is what we're doing" kind of a blog. And jolly entertaining it is too. But few people will find their blood rising with an urgent compulsion to comment on your new office space. So, if you really want more comments you'll have to think less like Bridget Jones and more like Richard Littlejohn. If you find that prospect unappetising, then stick to what you're doing and forget about eliciting comments. Most of them (this one for instance) are entirely worthless anyway. And it never does to worry too much what your audience thinks...

  July 7, 2009

Good luck with the new adventure Robert.

If you want to get comments, you have to be opinionated. If you want to get ratings, you have to be brave.

Do a post about the D&AD awards, then do a post about one man one jar. See which one wins...    

  July 7, 2009

Hi Ian. Yes and no. For a 'hey this is what we're doing" blog we've got a lot of comments this week, haven't we? Lovely to hear from you. How' s the Obama book doing? R.

  July 7, 2009

In the interest of all things Breakfast, is there a tally or a contributor scorecard, are there people more or less likely to win. Have undone any good by even bringing up breakfast twice in the same post? Crap.

  July 7, 2009

Yes, you have got a lot of comments this week. Mmm, bacon. Obama book doing fine, ta. Second book in pipeline. World holding breath.

  July 7, 2009

I’m not sure if you’re right about your ‘simple test’. Facebook is predominantly a social environment – do you really want your clients looking at your holiday snaps? What happens if a client wants to be added as a friend? (and then what happens when they cease being clients?). It is quite possible that ad folk have facebook accounts in alias names and want to keep them as purely social environments? Similarly, many Twitter accounts will have been set up incognito by ad folk simply to monitor what other peole are doing before formulating a Twitter strategy. I think most people in the industry are thinking about these new communication avenues but they are not necessarily rushing in and sharing thier mistakes. I’d love breakfast!

  July 7, 2009

Breakfast Stakes runners and riders: Gilpin straight in at 2/1, Naqvi out to 3/1. Huntingdon is currently at 500/1.

  July 7, 2009

Before anyone mentions it, I did spot the 'sharing thier mistakes' (and in fact at least two other mistakes). PS the website is defo to blame for the lack of comment. It works better viewed through Chrome

  July 7, 2009

Guy it is possible to limit your facebook profile to show people what you want them to see. I would only bring this up as part of my campaign to win a monster breakfast fry-up and Art has you high up on the stakes. While on the topic of Chrome - the preview version is terrible for the Mac. I can only assume you are a PC man. That's not necessarily a bad thing - I love PC's for 3D stuff or programming. Never correct your or anyone elses typos or grammar online. It's just not done. That's like being apologetic for doing a shitty illustration on an etcha-sketch... just saying...

  July 8, 2009

I've discovered that, contrary to popular belief, my penis hasn't shrunk as I've gotten older.  I think this is worthy of a breakfast.

  July 8, 2009

Hi Neil. Wow. One man and one jar! I don't think it's gonna win a pencil, but it certainly more attention grabbing than some of the stuff that does win pencils.. Garry was nearly sick! Who do you think the man is? Shall we start a competition to find out?

  July 8, 2009

Hi Stephen. That's a thought provoking comment. Richard Huntingdon will be impressed. R&G.

  July 9, 2009

An interesting point....It does seem silly that you have to log on to comment - think that probably does hold people back.  people seem to find it easier to email us rather than comment - don't know if you find that?!

  August 13, 2009

Robert, I wanted to post an intelligent and thought provoking comment. However, since I haven't had a decent slice of bacon since moving to the US, I am completely distracted by above shot and cannot think clearly. Thankfully, there's no black pudding or my whole day would be a waste. All the best.

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